Groundswell Marketing Podcast

Meet Jay Acunzo today’s episode guest talking about how not to market more, but to matter more thru content that resonates with your audience and gets a response and ultimately results.  "The ability to resonate is itself a craft. It's a skill and we ought to be focused on that because that's where our results come from.” - Jay Acunzo   He is a renowned speaker, podcast host of Unthinkable with Jay Acunzo, and the author of Break the Wheel. He is a coach and consultant to increase your impact without increasing your budget. His resonance gets results approach is Jay's incredible talent that will propel anyone who feels stuck in the commodity cage.    “We have to escape the commodity cage and produce things that resonate deeper.”- Jay   So let's paddle into this episode exploring the real challenges of standing out in a content landscape drowning in mediocrity. Shed light on the prevalence of commodity content and the pitfalls of copycat thinking, acknowledging the ease of generating mediocrity at scale. Drawi