Marketing The Invisible

Discover why is it better to copy something that’s been working rather than being original Learn the advantages of having a swipe file and how can use it to write a star-seller copy Understand why looking for copywriters in-house isn’t always the best solution to your bad sales Resources/Links: Want to learn more about how to write copy that drives sales? Click here: bly.com Summary Do you want to learn how to write a copy that actually sells without the stress? Writing copy isn’t supposed to be difficult if you have the right people and techniques for the job. An effective copy can be modeled from something that is already working, rather than original. Robert Bly is a freelance copywriter and author of 100 books. Grab a pen and take down notes as Robert talks about what differs from a copy that’s just good from one that works and actually sells. He also shares how you can write your own A-level copy that guarantees engagement and sales! Check out these episode highlights: 02:21 - Robert’s ideal client: My i