Digital Dive Media

AI in Design - Balancing Innovation and Human Expertise

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Sinopse

Welcome, or welcome back to the brndBuilder Academy Podcast, where we dive into the latest trends in content marketing and share valuable insights you can apply to elevate your content strategy.  In this episode, we speak with Bridget Fields, Founder and Creative Director of Design Show Marketing - an advertising and communications company dedicated to partnering with clients who make a positive impact on society.  We discuss the crucial role of digital marketing in today's landscape and how it influences both Design Show Marketing and their clients.  Bridget highlights the challenges of introducing digital strategies to older generations and emphasizes the importance of showcasing the people and processes behind a company. She also shares a successful content marketing campaign focused on government contracting and the power of AI in design.  Bridget's creative process and team dynamics are explored, emphasizing the balance between creativity and business objectives.  Don't miss this episode