Talking Business Now

Athlete and celebrity brand expert Frances Reimers joins Talking Business Now host Kelly Scanlon to talk about creating and protecting an often-overlooked professional asset: our personal brand. Reimers  believes your personal brand matters—even if you're not a celebrity. Tune in to discover: ■ Why your personal brand matter if you're in business. ■ The elements of a personal brand. ■ How to develop your own personal brand—it's not a one-size-fits-all proposition. ■ How to "speak your mind" yet preserve the integrity of your personal brand. ■ Tips for protecing your personal brand online in the Digital Age. ■ Why helping employees develop their personal brands can benefit your business. ■ Targeted philanthropic strategies for growing your personal brand. Reimers is the founder and CEO of Firestarter, a personal brand consultancy that’s located in Alexandria, Virginia. The company helps celebrities and business professionals develop, manage, enhance, and protect their personal brands.  Prior to launching Fires