Talking Business Now

Steve Wiideman, founder of Wiideman Consulting Group joins Talking Business Now host Kelly Scanlon to share his entrepreneurial journey discuss the latest trends in digital marketing, include voice search, SEO, SEM and inbound marketing. Prior to launching his own firm, Wiideman's career highlight was working at Disney, where his manager challenged him to rank #1 in Google for "SEO expert." Tune in to discover: Wiideman's tips for leaving the corporate world behind and taking the entrepreneurial plunge—including minimizing risks and finding talent. Steps your business needs to take to respond to the changing needs and online habits of customers. How the pandemic has impacted digital marketing. Search engine marketing tips businesses can put to work right away, including diversifying online traffic sources. How to measure the success of your SEO marketing efforts, including Google traffic. The societal and security implications of voice search and the Internet of Things.  WHAT WE SHOULD BE TALKING BUSI