Ecommerce: The Hammersley Brothers Ecommerce Podcast

In this week's podcast, Mark and Ian dive into the biggest misconceptions in ecommerce. How this misconception trips up most ecommerce owners and how not to make this costly mistake. Ian’s also running a free workshop next week going through the Hammersley Brothers' Ecommerce System, this will be live and you can grab a free ticket here - https://book.hammersleybrothers.com/hb-free-workshop-system/   P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:   1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/   2. Grab a copy of our book - https://book.hammersleybrothers.com/ 3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786 

Are you using the right emotional triggers to sell your products? In this episode of the Hammersley Brothers eCommerce Podcast, we break down the Heaven & Hell Strategy—a powerful framework that can double your conversion rates by positioning your store the right way. We’ll walk through real-life examples of how successful eCommerce brands tap into the desire to move toward pleasure (Heaven) and the fear of avoiding pain (Hell) to create ads, landing pages, and branding that make customers take action.

Join us in this episode as we discuss the times we stare at dashboards and analytics and when we don’t! Discover: • Why looking too much at stats will drive you crazy • What to do daily, weekly, monthly, and quarterly to ensure your growth • How do you know you are on track when the numbers don't move as fast as you want and need to This is a look at the science of e-commerce and how you navigate the numbers and with that to bring you some faster growth on your store!   P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:     1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/   2. Grab a copy of our book - https://book.hammersleybrothers.com/ 3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786 

In this episode of The Hammersley Brothers eCommerce Podcast, we dive deep into the nimbleness of an eCommerce site—breaking down hidden costs, bloat, and inefficiencies that are slowing your growth. What You'll Learn: • How to reduce costs and streamline operations • The biggest factors making your finances slow and unresponsive • Simple tweaks to stay agile & competitive in today’s market Plus, we have an exclusive workshop next week to help you take action. Grab your ticket here: https://book.hammersleybrothers.com/basket-to-order-workshop/     P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:     1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/   2. Grab a copy of our book - https://book.hammersleybrothers.com/ 3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786 

In this podcast, Ian and Mark revisit the bounce rate to see how it's changed. Why this metric might not matter and when it absolutely does. We also have a live free workshop going through our whole model on Friday - you can sign up here - https://book.hammersleybrothers.com/hb-free-workshop/     P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:     1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/   2. Grab a copy of our book - https://book.hammersleybrothers.com/ 3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786 

In this podcast, we discuss designing an ecommerce business that we actually want to own. Looking at what stores we’d want to own and which ones we’d want to avoid.

In this podcast, we revisit our first podcast to see how our methodology has changed. Looking at the add-to-cart rate with new eyes. We also talk through what's hot in our online community (still spaces) and level 2 programs (almost full). P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:     1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/   2. Grab a copy of our book - https://book.hammersleybrothers.com/ 3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786

This week, Mark and Ian dive into 2025 and hear their predictions for ecommerce. What's working, what's getting better and the big opportunities you don't want to miss. P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:     1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/   2. Grab a copy of our book - https://book.hammersleybrothers.com/ 3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786 

In this week's podcast, we focus on how to scale profit. Talking about profit velocity and how to find your Goldilocks ROAS for your ecommerce store. Enjoy. P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:     1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/   2. Grab a copy of our book - https://book.hammersleybrothers.com/ 3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786 

In this podcast, Mark and Ian answer the top listener's questions. We dig into purchasing a competitor, the best sites to look at right now and how to make more out of big sales events.    P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:     1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/   2. Grab a copy of our book - https://book.hammersleybrothers.com/ 3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786

In the week's podcast Mark and Ian look at the performance of Black Friday. How did our brands do and how was it overall? Lots of records were beaten. Don't miss our Google Ads Course and Workshop next week, details here https://book.hammersleybrothers.com/hb-google-ads-workshop/     P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:     1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/   2. Grab a copy of our book - https://book.hammersleybrothers.com/ 3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786 

The third in the series of the best-split tests we have seen make the biggest difference. Engagement devices, cart changes and much more.     P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:     1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/   2. Grab a copy of our book - https://book.hammersleybrothers.com/ 3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786 

This week, Ian and Mark continue last week's theme. Going through the most impactful split test results they have seen. They cover the value tree, positioning, trust and countdown timers. There's also a paid workshop next week that you can sign up for here https://book.hammersleybrothers.com/workshop/ P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:     1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/   2. Grab a copy of our book - https://book.hammersleybrothers.com/ 3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786

This week, Mark and Ian talk through some of the most amazing 'Oh my God' split testing results we have seen. Use these results to maximize your own ecommerce site's success. Enjoy. P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:     1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/   2. Grab a copy of our book - https://book.hammersleybrothers.com/   3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786 

This week, we talk about how brands are handling Black Friday this year. What activity we are seeing and how to adapt to get optimum results? P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:   1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/   2. Grab a copy of our book - https://book.hammersleybrothers.com/ 3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786

In this episode, Ian and Mark explore the myth of 'always be split testing'. When split testing is a good idea, when it's stupid and how to get the best results either way. P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:     1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/   2. Grab a copy of our book - https://book.hammersleybrothers.com/ 3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786

In this episode, Ian and Mark dive into which ecommerce sites to emulate and which ones to avoid.  How to tell if they know what they are doing and how to do better. P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:     1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/   2. Grab a copy of our book - https://book.hammersleybrothers.com/ 3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786

Ian and Mark distill ecommerce down to what actually matters when building a profitable, scaling ecommerce brand. P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:     1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/   2. Grab a copy of our book - https://book.hammersleybrothers.com/ 3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786

Today we unpack the amazing power of SMS in ecommerce. Use it to push your peaks and augment profits. P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business: 1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/   2. Grab a copy of our book - https://book.hammersleybrothers.com/ 3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786

Everything you need to know to have a successful Black Friday and Holiday Season in 2024     P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:       1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/       2. Grab a copy of our book - https://book.hammersleybrothers.com/     3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786