Paper Planes Podcast

In this week's episode, Simon is joined by the exceedingly accomplished Taryn Williams, a multi-award-winning Founder and CEO. A former model, at just 21, Taryn founded WINK Models, which grew to become one of Australia's most successful commercial modelling agencies. Her latest project is #Gifted, a Shopify plug-in enabling brands to manage their influencer contra gifting at scale, and is already being used by some of Australia’s biggest brands. Taryn's Bio - www.tarynwilliams.com.au/bio WINK Models - www.winkmodels.com.au #Gifted - www.hashgifted.com We love to know what you think so, give us a rating and review on Apple Podcast. Rate Our Podcasts Subscribe to our YouTube channel to learn more marketing tips and ideas weekly. CLICK HERE If you think you have a great story for the podcast, contact our producer at podcast@cemoh.com.

This episode, Simon Dell chats to Annika Pol, Buying Manager at TradeMutt.com. We learn about how TradeMutt came to be, their mission to raise awareness for mental health in blue-collar spaces and touch upon other topics such as 'fast fashion'. Instagram - @TradeMutt LinkedIn - @TradeMutt We love to know what you think so, give us a rating and review on Apple Podcast. Rate Our Podcasts Subscribe to our YouTube channel to learn more marketing tips and ideas weekly. CLICK HERE If you think you have a great story for the podcast, contact our producer at podcast@cemoh.com.

In this episode, we're joined by expert marketers Charlie Syme, Kristy Hunter and Sarah Leal, as we dive into the challenges of dealing with difficult clients! Pigface Marketing: www.pigface.au Hunter Marketing: www.huntermarketing.co Saint & Queen: www.saintandqueen.com.au We love to know what you think so, give us a rating and review on Apple Podcast. Rate Our Podcasts Subscribe to our YouTube channel to learn more marketing tips and ideas weekly. CLICK HERE If you think you have a great story for the podcast, contact our producer at podcast@cemoh.com.

Daniel Cooper, better known by his artist name as Martian, has been making waves in the Australian music scene for a long time. He came to my attention when I watched a video of him talking about his strategy for building his fan base, which counters many mainstream marketing strategies. I chatted to him about his approach and how that might apply to other businesses. Instagram (Marketing) - @ThinkDfrntau TikTok (Marketing) - https://tiktok.com/@dfrntau Instagram (Music) - @TheBoyMartian We love to know what you think so, give us a rating and review on Apple Podcast. Rate Our Podcasts Subscribe to our YouTube channel to learn more marketing tips and ideas weekly. CLICK HERE If you think you have a great story for the podcast, contact our producer at podcast@cemoh.com.

In this fascinating podcast episode, Simon Dell chats with Karina McKinnon, the CEO and Owner of Copywrite.com. Discover how Katrina started her business and how copywrite.com has helped many businesses tell their story. Karina also shares her insights on how AI is reshaping the industry, shedding light on the coexistence of human creativity and AI's role as a copilot in content creation. We love to know what you think so, give us a rating and review on Apple Podcast. Rate Our Podcasts Subscribe to our YouTube channel to learn more marketing tips and ideas weekly. CLICK HERE If you think you have a great story for the podcast, contact our producer at podcast@cemoh.com.

On episode 130 of the Cemoh Marketing Podcast, Simon speaks with Andrew Borg, Marketing Manager at Hicaliber. Andrew has extensive experience in unlocking the power of first-party data to connect and nurture relationships with customers. Listen to his insights from working with one of Australia's most iconic retailers City Beach and national homebuilder G J Gardner, and his current plans to invigorate the real estate sector to provide a better user experience. We love to know what you think so, give us a rating and review on Apple Podcast. Follow us on Instagram here to get more advice on marketing, branding and business. If you think you have a great story for the podcast, contact our producer at podcast@cemoh.com. Please remember to give us a rating and review on Apple Podcast! https://podcasts.apple.com/ Subscribe to our YouTube channel to learn more marketing tips and ideas weekly. https://bit.ly/3l6hfmx

On episode 129 of the Cemoh Marketing Podcast, Simon speaks with Simon Bottomley, Director and General Manager of EJ Asia Pacific. EJ is a fifth generation family business, headquartered in Michigan and established in 1880. EJ design, manufacture and distribute access solutions for the world's growing infrastructure.  We love to know what you think so, give us a rating and review on Apple Podcast. Follow us on Instagram here to get more advice on marketing, branding and business. If you think you have a great story for the podcast, contact our producer at podcast@cemoh.com. Please remember to give us a rating and review on Apple Podcast! https://podcasts.apple.com/ Subscribe to our Youtube channel to learn more marketing tips and ideas weekly. https://bit.ly/3l6hfmx

On episode 128 of the Cemoh Marketing Podcast, Simon speaks with Sean Steele, Founder of Scale HQ about growing and scaling your business. After 17 years of working in buying, building, transforming, and education businesses helping other people build and maximise their education portfolio, Sean has moved away from working in other businesses to building his own at Scale HQ. In the past two years Sean has been creating a business in Scale HQ to support founders who want to scale up from seven figures to eight figures establishing a space for them to come to for advice, education, and community. We love to know what you think so, give us a rating and review on Apple Podcast. Follow us on Instagram here to get more advice on marketing, branding and business. If you think you have a great story for the podcast, contact our producer at podcast@cemoh.com. Please remember to give us a rating and review on Apple Podcast! https://podcasts.apple.com/ Subscribe to our Youtube channel to learn more marketing tip

We are back in 2023 and on episode 127 of the Cemoh Marketing Podcast, Simon speaks with Yas, Former CEO and Founder of Circonomy. We learn about how Yas turned a simple idea into a Charity and then on to be a Social Enterprise. Circonomy started in 2013 as 'The World's Biggest Garage Sale' and is all about a world where nothing useful goes to waste. Circonomy are throwing away the take-make-waste economy and turning it into a circular economy. They take the surprise chain and turn it into the supply chain.  We love to know what you think so, give us a rating and review on Apple Podcast. Follow us on Instagram here to get more advice on marketing, branding and business. If you think you have a great story for the podcast, contact our producer at podcast@cemoh.com. Please remember to give us a rating and review on Apple Podcast! https://podcasts.apple.com/ Subscribe to our Youtube channel to learn more marketing tips and ideas weekly. https://bit.ly/3l6hfmx

In this episode of the Cemoh Marketing Podcast, Simon Dell speaks with Rob Godwin, Australasian Director of Lovehoney.⁠ ⁠ Lovehoney is an incredible business that sells sex toys, lingerie, erotic gifts and more. They started in a small shed in West End and is now in some of the biggest warehouses in Eagle Farm. We love to know what you think so, give us a rating and review on Apple Podcast.    Follow us on Instagram here to get more advice on marketing, branding and business.    If you think you have a great story for the podcast, contact our producer at podcast@cemoh.com    And find out more about our sound engineer Gilberto here: www.thepodcastboss.com Please remember to give us a rating and review on Apple Podcast! https://podcasts.apple.com/au/podcast...

On this episode of the Cemoh Marketing podcast, Simon Dell speaks with Todd Fisher, CEO of CallTrackingMetrics. The two discuss how CallTrackingMetrics can help a business’ sales teams and marketers work better together. Todd mentions that even in this modern day and age, phone calls are the predominant voice conversation-driven technique.  We love to know what you think so, give us a rating and review on Apple Podcast.    Follow us on Instagram here to get more advice on marketing, branding and business.    If you think you have a great story for the podcast, contact our producer at podcast@cemoh.com    And find out more about our sound engineer Gilberto here: www.thepodcastboss.com   Please remember to give us a rating and review on Apple Podcast!  https://podcasts.apple.com/au/podcast...

On this episode of the Cemoh Marketing podcast, Simon Dell speaks with Blake Hutchinson, CEO of Flippa. The two discussed how buying and selling existing digital business is a growing area of interest for investors and entrepreneurs alike. Blake mentions how Flippa is the leading marketplace globally to buy and sell sites, blogs, stores and other digital businesses. We love to know what you think so, give us a rating and review on Apple Podcast. Follow us on Instagram here to get more advice on marketing, branding and business. If you think you have a great story for the podcast, contact our producer at podcast@cemoh.com And find out more about our sound engineer Gilberto here: www.thepodcastboss.com Please remember to give us a rating and review on Apple Podcast! https://podcasts.apple.com/au/podcast... And find out more about our sound engineer Gilberto here: www.thepodcastboss.com

This episode brought up an exciting topic on how live video streaming is changing marketing, interviewing Jonathan Poynter- Founder of Nimbler Digital and Streaming House. During the pandemic, evolution of Livestreaming has shortened the gap between physical contact with brand and digital world. How important is a host to livestream success? What should you do to increase your conversion rate with livestream content? How to grow your audiences/viewers? - all will be explained in this podcast. We love to know what you think so, give us a rating and review on Apple Podcast. Follow us on Instagram here to get more advice on marketing, branding and business. If you think you have a great story for the podcast, contact our producer at podcast@cemoh.com And find out more about our sound engineer Gilberto here: www.thepodcastboss.com Please remember to give us a rating and review on Apple Podcast! https://podcasts.apple.com/au/podcast... And find out more about our sound engineer Gilberto here: www.thepodcast

Does web design really impact user experience and your business conversion? Simon Dell speaks to Dmitrii Kustov - CEO of Regex SEO, a Houston-based Internet Marketing company which focuses on SEO consulting, PPC, Internet Marketing Project Management and Search Engine Optimization for database and software development. User experience optimization is one of the biggest concerns to Dmitrii, he also explained how much businesses should spend on Marketing, particularly SEO and gave insight of building relationship in the industry - All on this episode! Please remember to give us a rating and review on Apple Podcast - https://podcasts.apple.com/au/podcast... And find out more about our sound engineer Gilberto here: www.thepodcastboss.com.

Helping brands scale with performance paid advertising. Simon Dell speaks to Jeremy Gillespie, founder of Built To Scale - Growth Agency, about the performance-based model and crafting irresistible E-Commerce offers to increase AOV & conversion rate. Please remember to give us a rating and reviews on Apple Podcast. Follow us on Instagram here to get more advice on marketing, branding, and business. If you think you have a great business story for the podcast, contact our producer at podcast@cemoh.com And find out more about our sound engineer Gilberto here: www.thepodcastboss.com

It takes a lot of work to trust an online service with your health. Simon Dell speaks to Tom White Co-founder & Chief Operating Officer at Maxwell Plus about the challenges and lessons with marketing an online service using AI & specialist doctors to detect prostate cancer early. Please remember to give us a rating and reviews on Apple Podcast. Follow us on Instagram here to get more advice on marketing, branding, and business. If you think you have a great business story for the podcast, contact our producer at podcast@cemoh.com And find out more about our sound engineer Gilberto here: www.thepodcastboss.com

Ever wondered what the heck is an NFT (Non-Fungible Token)? Simon chats with CEO of DeFi Link, Riley James to answer some of those burning questions around NFTs and how they relate to marketing. Please remember to give us a rating and reviews on Apple Podcast. Follow us on Instagram here to get more advice on marketing, branding, and business. If you think you have a great business story for the podcast, contact our producer at podcast@cemoh.com And find out more about our sound engineer Gilberto here: www.thepodcastboss.com

How do you make yourself and your brand stand out without all the fluff? Rich Curtis, CEO of FutureBrand Australia, explains that it’s about delivering your brand distinctively and not necessarily uniquely. It is in those distinctive moments where you will begin to become recognised and that is where you can begin to start building your brand. In this episode, Simon and Rich explore the fluffiness around brand purpose and experience, how COVID has affected brands and what it really takes to truly deliver purpose and experience through your brand. 

Staying true to yourself, being authentic and being supportive; these may not be the first tips you might associate with becoming a board member. Moving from a corporate role into a board position can be quite difficult but Cheryl Hayman takes us through some tips to help navigate the transition from marketing to the board. With an extensive background in marketing working with companies such as Unilever, J Walter Thompson and George Weston Foods. Cheryl has spent the last decade on a number of boards, helping women progress out of corporate life into board positions. In this episode, Cheryl takes us through how to better understand your brand; the value and skills you provide, how to select the right boards and where opportunities are to upskill. Please remember to give us a rating and review on Apple Podcast - https://podcasts.apple.com/au/podcast... And find out more about our sound engineer Gilberto here: www.thepodcastboss.com.

How do you motivate people to buy your product and how to create a need for it? More importantly, how do you keep your team inspired? You’ve got to celebrate success as well as failure. Darren Needham-Walker explains that you’ve got to build up what your product can do for your customer, how it can make life easier and how it elevates them. He also describes that a childlike curiosity is a key to being a successful marketer, that you’ve got to question everything.  Additionally, you’ve got to relate to everyone as an individual and recognise and understand who they really are.