Albuquerque Business Podcast

Creating a community is a powerful way to build loyalty and profit in any business. When people feel connected to a brand and each other, they're more likely to become loyal customers and brand advocates. In this episode of our podcast, we discuss how to create world-class communities in any business that generates both loyalty and ROI. Define Your Purpose The first step to building a community is to define your purpose. What is the purpose of your community, and what value does it offer to your customers? This purpose should align with your business goals and your brand identity. Identify Your Audience Once you've defined your purpose, you need to identify your target audience. Who are the people you want to attract to your community, and what are their needs and interests? This will help you create content and activities that are relevant and engaging to your audience. Create a Platform Next, you need to create a platform for your community. This could be a CRM, Facebook group, Slack channel, forum, o

Losing weight is a journey that can be challenging, but also incredibly rewarding. On this episode of our podcast, we discussed the journey of Jason who managed to shed 20 pounds in just 2 months, and how he achieved this feat by making simple changes to his diet and exercise routine. What did he do? Jason followed a keto diet, which is a high-fat, low-carbohydrate diet that puts the body into a state of ketosis. This means the body burns fat for energy instead of glucose. The keto diet involves cutting out sugar and most carbohydrates and focusing on consuming healthy fats, protein, and non-starchy vegetables. Jason also practiced intermittent fasting, which involves restricting eating to certain times of the day or week. This helped him control his calorie intake and manage his appetite. In addition to dietary changes, Jason also incorporated weight lifting and walking into his exercise routine. Weight lifting is a great way to build muscle and increase metabolism, which helps to burn calories and improve o

In today's fast-paced and competitive business world, it's more important than ever for leaders to take ownership of their success. But what does that really mean? On this episode of the ABQ Business Podcast with host Jason Rigby, we explore the concept of extreme ownership and how it can transform the way we lead our teams and drive success in our businesses. What is Extreme Ownership? At its core, extreme ownership is about taking complete responsibility for our actions and outcomes. It means owning our mistakes, learning from them, and taking the necessary steps to improve and move forward. Extreme ownership requires a mindset shift, from blaming external factors for our failures to taking personal accountability for our results. How Does Extreme Ownership Benefit Leaders? Extreme ownership has the power to transform the way we lead our teams and drive success in our businesses. When leaders take ownership of their actions and outcomes, they inspire their teams to do the same. This creates a culture of acc

Small habits can have a big impact on your life. It's often the small, consistent actions that we take each day that builds up over time and lead to significant outcomes. One of the most powerful concepts related to this idea is compound interest. When you apply this concept to your daily habits, you can create a life that thrives. Compound interest is the idea that your money grows over time as you earn interest not only on your initial investment but also on the interest that you earn over time. This same principle can be applied to habits. The small, consistent actions that you take each day can build upon each other, leading to exponential growth in the areas of your life that matter most. Here are some ways to harness the power of compound interest through small habits and create a life that thrives: Start Small The key to building habits that stick is to start small. Begin by identifying one small habit that you want to create in your life, such as reading for 10 minutes each day or meditating for 5 m

Bad habits can be difficult to break. Whether it's overeating, smoking, or procrastinating, it can be hard to shake off these behaviors and make positive changes. However, with the right approach, it is possible to overcome bad habits and build healthier habits. One effective strategy is to use triggers to help you quit bad habits and become more self-aware. Triggers are cues that prompt a specific behavior or action. For example, the sound of an alarm clock can be a trigger that prompts you to get out of bed, or the sight of a candy bar can be a trigger that prompts you to reach for a snack. By identifying your triggers, you can take steps to either avoid or manage them in order to break bad habits. Here are some ways that triggers can help you quit bad habits and become more self-aware: Identify your triggers The first step in using triggers to overcome bad habits is to identify what triggers your behavior. For example, if you smoke when you're feeling stressed, then stress is a trigger for your smoking h

In this Part 3 final episode, Jason answers the top 25 most commonly asked leadership questions. From building effective teams to handling difficult employees, our host provides valuable insights and strategies for successful leadership. What are the key traits of an effective leader? How do you handle conflict in a team or organization? What is your leadership style? How do you motivate and inspire your team? How do you make difficult decisions as a leader? How do you approach communication and transparency in your leadership role? How do you measure success as a leader? How do you delegate responsibilities effectively? How do you handle underperforming team members? How do you foster a positive and inclusive work environment? How do you stay current with industry trends and developments? How do you balance the needs and interests of different stakeholders? How do you build and maintain strong relationships with your team, customers, and partners? How do you approach change manage

In this Part 2 episode, Jason answers the top 25 most commonly asked leadership questions. From building effective teams to handling difficult employees, our host provides valuable insights and strategies for successful leadership. What are the key traits of an effective leader? How do you handle conflict in a team or organization? What is your leadership style? How do you motivate and inspire your team? How do you make difficult decisions as a leader? How do you approach communication and transparency in your leadership role? How do you measure success as a leader? How do you delegate responsibilities effectively? How do you handle underperforming team members? How do you foster a positive and inclusive work environment? How do you stay current with industry trends and developments? How do you balance the needs and interests of different stakeholders? How do you build and maintain strong relationships with your team, customers, and partners? How do you approach change management i

Stress is often considered a negative thing - something to be avoided at all costs. But the truth is, stress is a natural and essential part of life. Without stress, we would have no motivation to achieve our goals, no drive to push ourselves to our limits, and no way to adapt and grow in response to the challenges we face. In this blog post, we'll explore the stress paradox - why our bodies and minds crave pressure, even though stress can be challenging and uncomfortable. Evolutionary perspective: From an evolutionary perspective, stress is a survival mechanism that helps us respond to threats and challenges. When we encounter a stressful situation, our body releases hormones like adrenaline and cortisol, which prepare us for fight or flight response. This is a natural and adaptive response that has helped our ancestors survive in dangerous and uncertain environments. Positive stress: Not all stress is created equal. Positive stress, also known as eustress, is stress that motivates and energizes us. It's

When it comes to achieving success in life, we often hear stories of people who have made it big because of one single opportunity. While it's true that big opportunities can change our lives, it's also important to remember that those opportunities come to those who are prepared for them. In this podcast, we'll explore some strategies for preparing for a big opportunity and making the most of it when it comes. Define your goals: The first step to preparing for a big opportunity is to define what success means to you. Whether you're aiming for a promotion at work, a new job, or a business opportunity, it's essential to have a clear vision of what you want to achieve. Write down your goals and make sure they're specific, measurable, and achievable. Develop a plan: Once you've defined your goals, it's time to develop a plan for achieving them. Break down your goals into smaller, manageable steps and create a timeline for completing them. Make sure you're allocating enough time and resources to each step, an

Disappointment is an inevitable part of life. It can come in many forms - a failed project, a breakup, a missed promotion - and can leave us feeling lost, discouraged, and even disabled. However, disappointment can also be a powerful tool for growth and success. It all depends on how we handle it. In this article, we will explore how to get over the disappointment and use it to fuel personal growth and success. Acknowledge Your Feelings The first step to getting over disappointment is acknowledging and accepting your feelings. It's okay to be sad, angry, or frustrated. Denying or suppressing these emotions will only make the healing process longer and more painful. Take the time to process your emotions and allow yourself to feel them fully. It's also important to remember that disappointment is not a reflection of your worth or ability. Reframe Your Perspective Once you have processed your emotions, it's time to reframe your perspective. Ask yourself, "What can I learn from this experience?" Disappointment c

In this episode, we explore the importance of understanding your audience's psychological needs and how it relates to effective advertising. We discuss the AIDA model, which is a popular marketing framework used to guide marketers in creating persuasive ad campaigns. Main points: Understanding the AIDA Model: We start by explaining the AIDA model, which stands for Attention, Interest, Desire, and Action. Each of these stages represents a critical psychological step in the decision-making process of a potential customer. Attention: The first stage of AIDA is Attention, where you need to capture your audience's attention with a compelling headline or image. This is where you can differentiate your ad from the thousands of other ads that your audience may come across. Interest: The next stage is Interest, where you need to sustain the attention of your audience by providing information about the product or service you're advertising. You can achieve this by highlighting the features and benefits that appeal to

In this episode, Jason answers the top 25 most commonly asked leadership questions. From building effective teams to handling difficult employees, our host provides valuable insights and strategies for successful leadership. Main points: How can I motivate my team to work harder and achieve better results? What are some effective ways to communicate with my team and ensure they understand my expectations? How can I build trust and credibility with my team members? What are some strategies for effective delegation and task management? How can I handle conflicts and resolve issues within my team? What are some tips for managing remote teams and working from home? How can I develop my own leadership skills and continue to grow as a leader? What are some effective ways to lead by example and set a positive tone for my team? How can I provide constructive feedback to my team members without demotivating them? What are some effective strategies for performance management and evaluating employee progress? How can I

In the United States Marine Corps, tact is a highly valued leadership trait. This trait refers to the ability to handle sensitive situations and people with diplomacy and discretion. A tactful leader knows how to communicate effectively and diffuse potentially volatile situations, while also maintaining their own integrity and the integrity of their unit. Tact is especially important in the Marine Corps, where leaders are often required to interact with a diverse range of individuals, from high-ranking officers to enlisted personnel. A tactful leader knows how to communicate with each individual in a way that is respectful and effective, while also maintaining the authority of their rank. They are able to listen to the concerns of their subordinates and provide guidance and support, while also being firm when necessary. In addition to communication skills, tact also requires emotional intelligence. A tactful leader must be able to understand their own emotions and the emotions of others, and respond in a way

Decisiveness is a key trait that all successful leaders must possess. In the United States Marine Corps, this trait is highly valued and seen as a crucial aspect of leadership. A decisive leader is someone who can quickly make difficult decisions, even in the face of uncertainty. They are able to act quickly and effectively, without being paralyzed by fear or doubt. In the Marine Corps, decisiveness is essential in order to achieve success in combat operations. In combat, there is no time for hesitation or indecision. Leaders must be able to make quick and informed decisions in order to keep their troops safe and achieve their objectives. This requires a deep understanding of the situation at hand and the ability to analyze information quickly. A decisive leader must be able to weigh the risks and benefits of different options and make the best decision for their unit and mission. Being decisive is not just about making decisions quickly, however. It also involves being accountable for the consequences of tho

Define your target audience: Before creating a LinkedIn ad campaign, it is important to know who you want to reach. Start by defining your target audience by considering factors such as job title, industry, company size, location, and more. Develop a value proposition: Create a value proposition that will resonate with your target audience and explain why they should choose your company over your competitors. This statement should be clear, and concise, and highlight your company's unique selling points. Create ad content: Develop compelling ad content that will grab your target audience's attention and convince them to take action. This could be in the form of images, videos, carousel ads, or sponsored content. Make sure your content aligns with your value proposition and appeals to your target audience. Set a budget: Decide on a budget for your LinkedIn ad campaign. This will help you determine how much you can afford to spend on advertising and how many people you can reach. Choose the right targeting

We've all heard the saying, "if you want it, then you have to work for it." While this phrase is true, it's also important to consider whether our expectations are realistic. In other words, are our expectations aligned with the effort and resources we're putting in? In this blog post, we'll explore this topic and offer a reality check to help you assess the alignment of your expectations with your efforts. The Importance of Realistic Expectations Having realistic expectations is important for several reasons. First, it helps us avoid disappointment and frustration. When our expectations are too high, we're setting ourselves up for disappointment and may feel discouraged when we don't reach our goals. On the other hand, when our expectations are too low, we're not challenging ourselves enough and may not reach our full potential. Second, realistic expectations help us make informed decisions about our time and resources. When we have a clear understanding of what we can realistically achieve, we can allocate

In today's fast-paced world, it can be tempting to constantly chase the next big idea or try to fix what isn't working. However, this approach can lead to burnout, frustration, and ultimately, failure. A better strategy is to "double down" on what is working best for you, by focusing your energy and resources on your biggest wins. What is "Double Down"? Double down is a term originally used in the card game of blackjack, where a player doubles their bet in exchange for only one more card. In business and life, the concept of double down means taking a calculated risk and investing more in an activity or strategy that has proven successful. Why Double Down Works When you double down, you are leveraging your strengths and building on your successes. By focusing on what is already working, you can amplify your results, increase your efficiency, and achieve your goals faster. Additionally, by doubling down, you can reduce the time and energy you spend on things that are not working, freeing up your resources for

Leadership requires a great deal of energy, focus, and drive. By being focused, passionate, energetic, stress-free, and productive, leaders can achieve success both personally and professionally. Here are some of the key benefits of adopting these traits: Improved focus: Leaders who are focused and concentrate their energy on a single task are able to achieve more and make better use of their time. By eliminating distractions, leaders can increase their productivity and achieve their goals more quickly. Increased passion: Leaders who are passionate about their work and are driven by their beliefs are more likely to inspire others and create a positive and productive work environment. Passion can be contagious and can help to boost morale and motivation in others. Enhanced energy: Leaders who are energetic and full of vitality are able to tackle challenges and overcome obstacles with ease. They are also more likely to be seen as dynamic and inspiring, which can help to attract followers and supporters.

 How Being Aware, Present, and Centered Can Enhance Your Leadership Skills Leadership is a demanding role that requires a great deal of focus, energy, and resilience. In order to be an effective leader, it's essential to be mindful and aware of your surroundings, as well as your thoughts and emotions. Here are some of the benefits of being a mindful leader: Improved decision-making: Leaders who are mindful and centered are better equipped to make sound decisions. By being aware of their thoughts and emotions, they are less likely to be swayed by irrational impulses and are able to approach problems with a clear and level head. Increased productivity: Leaders who are mindful and present are better able to focus on the task at hand. By reducing distractions and avoiding multitasking, they can be more productive and efficient. Better relationships: Mindful leaders are more attuned to the needs and emotions of others. By being aware of the impact their actions have on others, they are better equipped to bui

Bias and beliefs can greatly impact the success of a marketing and business strategy. Here are some ways in which they can mess up your marketing and business: Limited audience appeal: Holding onto a certain belief or bias can lead to marketing campaigns that only appeal to a small segment of the population. This limits the potential customer base and could result in lost revenue. Missed market opportunities: Bias and beliefs can cause individuals to overlook new and emerging market trends. By failing to adapt to changes in the market, businesses risk missing out on valuable opportunities for growth and expansion. Stereotyping: Biased beliefs about certain demographics can lead to the creation of stereotypes in marketing campaigns. This can be offensive to the targeted group and damage the reputation of the business. Decreased diversity: Bias and beliefs can lead to a lack of diversity in the workforce and in marketing campaigns. This can negatively impact the company's image and alienate potential cu