Ecommerce Evolution

Few DTC brands have been as polarizing or as successful as Chubbies.The Chubbies story is a wild one. It started with humble beginnings, selling shorts one by one in parks around the Stanford campus, leading to an IPO.Four Stanford college students had 3 things in common: 1. They were tired of working for the man. 2. They didn't fit the "Abercrombie" fashion mold of the late 2000s and 3. They loved shorter shorts - BEFORE the short shorts trend. And so, Chubbies was born.  This is a deep dive with Co-founder Preston Rutherford on what Chubbies got right, what they got wrong, and how to think about building a brand.Here's a look at what we cover:Feedback loops. This started when the co-founders were selling their shorts in person. They could immediately read customers' reactions and hear what they liked, what they didn't like and what needed to be tweaked. As the company grew, this shifted to digital and online feedback loops tied to ad creatives, social posts, and user experience

“If you do what you’ve always done, you’ll get what you’ve always gotten.”“The definition of insanity is doing the same things over and over again and expecting different results.”Not sure where I first heard these quotes, but they definitely apply to this week’s episode.I firmly believe that to grow like no one else is growing, you must do what no one else is doing.In this episode, I walk through 5 growth opportunities that you’re likely under-leveraging or completely missing.This is the recording from a recent talk I gave in Austin, Texas, to a group of 1,200 eager Amazon Sellers and DTC brand owners, where I unpacked these 5 growth opportunities.  While there are a few cases where seeing the video might be more helpful (watch it here), the audio should still be helpful! I hope you enjoy it.

How can you make the most of the Cyber 5?It all comes down to strategy, planning and execution.Ideally, you’re planning all year and working on the perfect strategies to attract new customers and inspire existing customers to buy more. But planning is only part of the success equation. Making adjustments and tweaks based on what’s working and what’s not is also crucial.On this episode, I’m bringing on a star-studded cast of OMG experts. We talk about Black Friday and Cyber Monday success from essentially every angle. We talk about successful email and SMS promotions. We cover do’s and don’ts for maximizing Amazon profits and share insights for getting the most from Google, YouTube and other channels. My guests:Bill Cover, Google StrategistNick Flint, Email StrategistTrenton Bodenbach, Amazon Growth StrategistWhat we discuss:Top BFCM mistakes merchants make.What you need to plan ahead of time and lock in vs. what you can change on the fly during the Cyber 5.Or favorite Cyber 5 growth strategies.

I believe in the who, not the how, for more business problems and opportunities.Want to grow faster?Need to solve a nagging problem?Rather than thinking about how to solve it, you might want to start with who.But that only works well if you have strong leadership skills. As your business grows, you’ll be doing less and leading more. My buddy Peter Awad joins the show today. He’s an eCommerce vet. He launched his first online venture in 2000 and co-founded Mission Meats, an online snack company, in 2015.Now, Peter’s passion is coaching and building great leaders. I’m a big believer that culture and leadership will trump strategy any day of the week.Here are a few of the things we discussed:What’s it like on the other side of me?Knowing yourself first.Radical candor or ruinous empathy.The nothing to lose, nothing to prove, nothing to hide approach to discussions.The fact that the life you want, the business you want, is on the other side of a few hard conversations.How to lead vendors, freelancers, an

Are you dabbling with generative AI or using it to gain a competitive advantage? Are you getting better at using AI or staying the same? If you're like some professionals I know, maybe you've gotten frustrated with only slight gains using AI, so you've moved on.I'll admit, I'm still just dabbling compared to my buddy Fred.Fred Vallaeys is one of the smartest dudes I know. His perspective on AI is inspiring and sure to get your wheels turning. But first, take a peek at Fred's resume! One of the first 500 employees at GoogleHe was on the team that acquired Urchin, the precursor to Google Analytics He was on the original Quality Score teamHe was one of the original 6 people who built the AdWords editorNow, he's the co-founder and CEO of Optmyzr and the author of 2 amazing books.Here's a look at the taste AI morsels we chew on in this episode:Practical ways to use Generative AI that you might be missing.How to ground the AI so it doesn't "hallucinate."Understanding the best LLMs and how t

Price. It’s an emotional topic for shoppers and for brands. As shoppers were more influenced by price than we care to admit.As brands we’re often afraid to change our prices. And our current prices were probably created a long time ago. It’s almost a certainty that they price for at least some of your products is wrong right now.Byron Myer’s is a super smart dude. He started Inogen, a med-tech business, while in college and took it public in 2014. Now he runs Glimmer Wish with his wife and daughters. He used price theory and price strategy to add tens of millions in sales at Inogen. He’s also used it to scale Glimmer Wish from 0 to over 7 figures in less than a year. And this isn’t a “let’s raise prices a bit and see what happens” approach. This is a scientific, mathematical way to find the optimal price to maximize profits.Why is your pricing wrong:It’s likely based on flawed strategies like competitor benchmarking or cost plus. Both strategies are ok to start with but do NOT produce your optimal p

Why does one hook work and another flops? Why does one offer get customers clicking and buying and another offer get’s only a shrug? How can you know BEFORE you spend money on an ad if it’s likely to convert?Today’s episode is a recording from a recent talk I gave at Ezra Firestone’s Blue Ribbon Mastermind. I break down 7 ad tests guaranteed to make ANY ad better. Follow these tests and your ads will have more stopping power, more engagement, and drive more ACTION. The visuals do help with this one, so watching on YouTube might be a good idea, but the audio sill captures most of the value.Here’s a breakdown of what you’ll learn:How to tell if your ads differentiate your product ENOUGH from the competitionA test that great standup comedians use that applies to your ads as well A test that’s best illustrated using a cat, and one that’s best identified using a donkey. Any guesses what these tests might be about?How to handle lingering objectionsHow to tell if your ad has the power t

Liz Saunders knows the Amazon game well. She was the Chief of Staff for Jungle Scout as it grew from under 40 employees to a few hundred. And the founder of Fluencer Fruit. Through software, coaching, and services, she helps brands and influencers maximize their results with Amazon’s Influencer program. The Influencer game is still early at Amazon, but right now, it’s free for brands to participate in and driving some compelling results. Take This Case Study:An Amazon product with no change in ads, no improvement in organic rankings, and no change in ratings saw a 45% MoM increase and a 3x YoY increase in sales - ALL From Influencer content. Do I have your attention now? Check out what Liz and I discuss in this interview: How you as a brand can qualify for the Influencer Program (good news - it’s pretty simple).How to attract and recruit the right influencers for your brand.Where does influencer content show up, and how do you influence the best placements?The difference between the I

Amazon DSP is a misunderstood platform. Heck, even the name is confusing! The Amazon DSP we’re referring to in this episode is the Demand Side Platform. Not to be confused with Amazon’s other DSP - Delivery Service Provider (the independent contractors who deliver your Amazon packages). Amazon DSP Ads are a way to target shoppers on and off Amazon with highly relevant image and video ads based on Amazon’s behavioral shopping data.No one has more shopper data than Amazon. But Amazon doesn’t publish that data or allow anyone to use it unless…you advertise using Amazon DSP.DSP is one of the most powerful advertising platforms I’ve ever encountered. But it’s also commonly misunderstood, and it is advanced. This is not for beginners. There are a lot of ways to waste money with it. But there are a few ways to accelerate growth. Here’s a look at what we discuss:The top mistakes advertisers make when running DSP ads.The top 3 strategies for accelerating growth with Amazon DSP.Why running DSP remar

Your Amazon listings are probably NOT as optimized as you think. Your products likely aren’t merchandised as well as they could be either. In this episode, Brandon shows you how to find obscure keywords to dramatically grow your sales and rankings. He also shows you how to merchandise your product to fly off the shelf. We also talk about AI, competitor research, new product development, and what it will take to get ahead and stay ahead on Amazon. Brandon is in an elite club of 8 figure sellers on Amazon. His brands will sell over $ 30 million this year on Amazon, and he’s targeting over $ 50 million in sales next year. Here’s a look at what we discuss:The two main factors that impact ranking on Amazon: 1. Performance and 2. Relevance and how to improve BOTH.How to find obscure keywords that you can rank for quickly to boost sales.The 2 biggest mistakes sellers make when it comes to merchandising and how to fix them easily.How to get feedback faster and easier on product designs so that you don’

Post-purchase surveys can teach you a lot about your customers, and no one knows that better than my most recent guest, Trevor Crump. Trevor is the co-founder of Bestie, which is one of the fastest-growing post-purchase apps on Shopify. We talked about the key questions you should ask your customers and how you can turn their answers into extra cash! Make sure you give this episode a listen to learn key things like...The 3 questions that need to be on your post-purchase survey. Where your customers are coming from (because we all know how hard attribution can be). What Trevor has learned from running one of the most popular post-purchase survey apps on Shopify. Plus, some of the most surprising things surveys can reveal. 

Gracey Ryback, an A-List Amazon Influencer, began her journey on TikTok by talking about products she loved. Soon after, she started hosting Amazon Lives. To date, she has driven seven figures in new sales for various products on Amazon. I first met Gracey when we both spoke at SellerCon in Austin earlier this summer. Her presentation was amazing, and I immediately knew I had to get her on the show.If you’re like most of the brands I know, then you’ve likely never tried Amazon Lives, or if you did, you did it as a brand and got little to no traction. The good news is that your competition likely isn’t using Amazon Lives or Amazon Influencers either... so you have a potential edge.Here’s what Gracey and I discuss:Advantages of Amazon Live with an A-List Influencer vs. Live as a brand.How to show up on the Amazon home page with your Amazon Live.How to find Amazon Influencers to work with that fit your brand.TikTok Shop - how it works, how to leverage for growth on and off Amazon.How to fully leverage

FREE RESOURCE: OMG's Ultimate Email Marketing Testing ChecklistHow can you triple your results from Email & SMS? Is crafting a single captivating subject line the key? Does discovering the ultimate promotion hold the answer? Likely not.Making huge improvements is all about finding dozens of small wins, stacking them on top of each other, and letting the improvements compound.In this episode, Nick Flint, our Email Strategist at OMG, breaks down 8 Email & SMS tests you need to run right now! We talk about how Email & SMS can improve EVERY other channel. We’re talking Google Ads, YouTube ads, Facebook, Amazon - ALL made better by leveraging Email & SMS.Here’s a peek at what we cover. Why opt-in rate is NOT the key metric, you need to measure for your opt-in pop-up. (And why that spinning wheel might be doing more harm than good.)How making some prospects “work for it” can increase purchases and email engagement.Should you show your price in emails or make people click to see the price?How Ev

Welcome to the E-commerce Evolution podcast!In this episode, Brett Curry, CEO of OMG Commerce, is joined by e-commerce expert Tomer Rabinovich, founder of Top Dog.Tomer Rabinovich is an experienced Amazon seller, renowned consultant, and sought-after speaker in the e-commerce industry. With a wealth of knowledge and expertise, Tomer has helped countless businesses achieve remarkable success on the Amazon platform. His data-driven strategies have empowered sellers to increase visibility, boost sales, and build thriving brands.They delve into the intricacies of Amazon reviews and how a six-star experience can drastically improve your product rankings. With insights from Tomer's vast experience, including his event 'Top Dog Summit' and his book 'Ride the Amazon Wave', this episode is packed with actionable strategies for e-commerce success.Timestamps: 00:00 - Introduction, 01:01 - Tomer's journey in e-commerce, 03:25 - The power of five-star reviews, 09:10 - Crafting a six-star experience.Don't forget to like, s

What if you could find one strategy that, if properly executed, could:Triple your revenueBuild a hyper-engaged community around your brandGet feedback on exactly what products to launch next (and create anticipation around the launch of new products)Create an ongoing, repeatable marketing vehicle that improves CAC and LTVEstablish a content machineSounds too good to be true? That's exactly what creating "Challenges" did for Alicia Reynoso and her fiancé. They went on to build a "60-Day Hydration Challenge" around their brand: Live Infinitely.They leverage their challenge to grow from a mostly Amazon brand, to 50/50 Amazon and Shopify, to having a successful exit.In this episode, Alicia and I dive into the why behind "Challenges" and what it takes to make them successful. #eCommerceEvolution #ChallengeBasedMarketing #LiveInfinitely #AliciaReynoso #eCommerceTips #CommunityBuilding #CustomerValue #BusinessGrowth #RevenueBoost #HydrationChallenge

Drew Sanocki has successfully turned around 8 and 9-figure eCommerce brands not once, not twice, but 5 times. Among his successes are AutoAnything and Karmaloop. Drew is also the Co-Founder and Co-CEO of Post Pilot (direct mail made for DTC and eCommerce). He knows the strategies behind what it takes to succeed in DTC better than almost anyone I know. Here’s a look at what we cover:Jay Abraham’s 3 ways to grow any business. New Customer Acquisition (NCA) is only ONE way to grow your business and is almost certainly the most expensive way.Why Conversion Rate Optimization (CRO) can be misleading and why focusing on Customer Value Optimization (CVO) matters more.What all failing eCommerce brands have in common and how to avoid the death spiral. The principle of optimizing before you multiply. Using direct mail for retention, remarketing, AND new customer acquisition.#Podcast #Ecommerce #DrewSanocki #PostPilot #EcommerceStrategies #CustomerRetention #DataDrivenDecisions

Whatever you do, don't mention "Growth Hacking" to Nirav Sheth. Trust me, he's got something even better! Nirav is the CRO mastermind driving success for some of the fastest-growing and most loved DTC brands like Molekule, Mack Weldon, Athletic Greens, Four Sigmatic, and more.He has a truly unique and effective way of approaching optimization that defies all traditional CRO norms. It all begins with understanding what we should test and what we shouldn't based on the dollars behind it. What we cover: How an eBike company turned the tables on their "add to cart" rate, resulting in a jaw-dropping $12 million impact. How a shoe company reworked its mobile experience to simplify and improve conversions. When to run quizzes, when to not, and when to ask more questions instead of less (this will likely surprise you).How to think about CRO from the customer's perspective in terms of "micro journeys."Should you go headless? Why Nirav thinks it's usually a bad idea, and when to consider it.

YouTube is a different beast. It has arguably greater reach than Facebook, with more ad inventory available. But it’s not easier to scale on. And it’s not easier to measure. For brands that get it right, YouTube can accelerate growth like no other.Take Dr. Squatch as an example. They scaled from $3 million per year to over $150 million per year, in large part due to the success of their YouTube ads. The same goes for Manscapped, William Painter, Organifi, and DOZENS more.This episode is unique because Jacques Spitzer and I interview each other! Jacques is the CEO of Raindrop (the creative agency behind Squatch, Manscapped, Shady Rays, and more) and the podcast host Marketing People Love. OMG and Raindrop have collaborated on several campaigns (including NATIVE), with Raindrop handling the creative side and OMG handling the media and strategy. In this show, we discuss:Why most brands get YouTube creatives wrong and how to fix it.Why measuring YouTube performance is harder than most and why

Over 1 billion shopping experiences take place on Google alone every single day. Millions more occur across popular platforms like Facebook, Instagram, and Amazon.Are your products showing up on the “digital shelf” for eager shoppers? Feed marketing is the perfect blend of art and science, advertising and merchandising.Feeds power Google Shopping Ads (PMAX) and Facebook ads. They lay the foundation for eCommerce brands, enhancing all other marketing efforts and driving better results.Here is a look at what we cover: Common feed mistakes that keep your products off the digital shelf and unavailable to eager shoppers.How a sporting apparel company increased clicks by over 200% with better product titles.Optimizing your efforts as you go (based on results). Giving shoppers AND platforms (Google, Facebook, etc.) what they want so that you attract more new customers.What Dynamic Prospecting is, and how optimized feeds can fuel new customer acquisition.

Community and great brands go hand-in-hand. If you want to maximize LTV, build raving fans, stimulate referrals, and create a stable base of customers - COMMUNITY is at the center. Carlos Alvarez is a legend in the eComm and Amazon seller space. He's been a full-time seller on Amazon for 15 years. He's also in the super-elite club of 9 figure sellers.He's built the world's largest Amazon seller meetup group. It used to be fully in-person before the pandemic, but is now hybrid, allowing for greater accessibility and participation. And that's not all! He's created a community exclusively for physical product brands as well.Here's a look at what we cover:Why focusing on size alone isn't the way to build a large and thriving community.The secret sauce principle of "if everyone is invited, no one is invited."The mechanics of building an email list and how to build an engaged community from that list.How to structure an offer ladder.Tools for building community.Plus more!