Pnr: This Old Marketing | Content Marketing With Joe Pulizzi And Robert Rose

Get ready for this special episode that you needed to hear years ago. Let me say this plainly: Working for someone else is the riskiest thing you can do right now. For decades, we believed that a "good job" was the ultimate security. A steady paycheck. Healthcare. Maybe a 401(k) with a match. But that model is falling apart in real time. I’ve seen this from the inside. I’ve been the employee. I’ve been the boss. I’ve been the guy who signed the layoff papers. When I was at Penton we went through three rounds of layoffs in 18 months and it was devastating for everyone involved. And this continues today but at breakneck speed. Here’s the truth: no job is safe anymore...especially in marketing. AI is replacing entry-level marketers faster than we can track. Some agencies I know are in desperation mode. The only advice brand marketing teams get is to lean more into AI. Is that even the right strategy? And executive teams still don’t understand what content actually does...until they decide it’s too expensive (eve

This week Robert flies solo (Joe’s busy revolutionizing dairy on the blockchain) to ask a question:  What if slower is the new smarter? After riffing on OpenAI’s burnout‑induced shutdown, he unveils a sneak peek of his upcoming book, Valuable Friction. From Netflix’s “Skip Intro” button to AI‑generated sameness, Robert shows how our obsession with frictionless everything is draining the meaning out of marketing...and life. Tune in for the four kinds of friction that sharpen ideas, deepen relationships, steady operations, and save you from knee‑jerk strategy. No co‑host, no fast‑forward, just 100 percent Robert. Press play, don’t skip the intro, and discover why a little resistance might be your brand’s unfair advantage. ----- This week's sponsor: You don't become the world’s most valuable women's sports franchise by accident. Angel City Football Club did it with a little help from HubSpot. When they started, data was housed across multiple systems. HubSpot unified their website, email marketing, and fan exper

After a quick cover of the Cloudflare news where it will be possible to select and make money from AI companies crawling your site, Joe and Robert dive into marketing plan B. Specifically -  The New Normal: Why Everyone Needs a Personal Brand (Even If You’re Not Selling Anything) The collapse of the idea that a job = stability. From creators to CMOs: why everyone needs visibility. The difference between self-promotion and self-preservation. Hot take: You’re always in stealth mode for your next job (even if you don’t know it yet). And...Content as Career Insurance: Best Practices for Building Your Brand What platforms actually matter (and which ones are dead weight)? Where to start? We have the answers in this episode. ----- This week's links: Cloudflare Launches AI Marketplace Paramount Settles Trump Case Joe's Newsletter Post on Freedom ----- This week's sponsor: You don't become the world’s most valuable women's sports franchise by accident. Angel City Football Club did it with a little help from HubSpot. W

AI hits the headlines again. Anthropic wins a lawsuit for its training data procedures, but the judge leaves room for additional lawsuits. In the greater scheme, will any of the lawsuits really matter? John Oliver's AI Slop video is "must-see-TV" and AI content continues to become a bigger part of our lives in content creation and marketing. What do we need to do? And Zohran Mamdani wins the Democratic nomination for mayor in New York, outlasting the big money players through a Gen Z-focused approach. What can we learn from this and will we see more? Winners and losers include Mumford & Sons and Intel dropping marketing as a core function. Rants and raves include Voice of America and the LinkedIn Ballad. ----- This week's links: Anthropic Wins Case AI Slop and John Oliver Mamdani Takes New York Nomination with TikTok VOA's Iran Mess Mumford & Sons Membership Pass Intel Outsources Marketing to Accenture ----- This week's sponsor: INBOUND 2025 features an incredible lineup including Amy Poehler, Dario A

Huge research uncovers the obvious. Television and "traditional media" is going obsolete, as social media revenues and watch/listen time dominates. It is indeed the end of the living room. The boys review reports from WPP and NiemenLab. In marketing winners, Terry Moran launches a substack after being fired. But shouldn't he have had one already? Contractual reasons aside, the boys detail a marketing/creator survival plan that's not just a nice to have. Rants and raves include Answer Engine Optimization Hype and the GENIUS act. ----- This week's links: Creators Overtake Traditional Media The Brand/Studio Line Blurs Social Media Overtakes TV Ads on Whatsapp Terry Moran Launches Substack Journalist Survival Plan Genius Act Progress ----- This week's sponsor: INBOUND 2025 features an incredible lineup including Amy Poehler, Dario Amodei, Dwarkesh Patel, Sean Evans (Hot Ones), Marques Brownlee, Glennon Doyle, and more. Get actionable insights you can implement immediately to grow your business...San Francisco Se

Joe and Robert break down Mary Meeker's "Future of AI" report and discuss the biggest opportunities and threats for marketers and creators in the future. Disney sues Midjourney in yet another lawsuit against AI companies. When will it stop and why should we care? And Meta invests $15 billion more in AI, trying to catch up in the AI race. In winners and losers, Joe discusses how to get found in AI searches and Robert talks about the failed mainstream media with the LA coverage. Rants and raves include a new creator economy lobbying group from MatPat and a boost to musical theater. ----- This week's links: Disney Sues Midjourney The Future of AI Report Meta Makes $15 Billion Bet on AGI How to Get Found in AI Search [Chart] MatPat Starts Creator Caucus Live Theater Gets a Boost ----- This week's sponsor: INBOUND 2025 features an incredible lineup including Amy Poehler, Dario Amodei, Dwarkesh Patel, Sean Evans (Hot Ones), Marques Brownlee, Glennon Doyle, and more. Get actionable insights you can implement immedia

Did someone say McDonald's is bringing back snack wraps? In other news, who knew that artificial intelligence would force brands and publishers toward an indie-creator model? If Google AI is undermining journalism, perhaps the way out is through the individual human creator. In another AI scandal, Builder.ai collapses, even with a large sum of money invested by Microsoft. And Netflix adds advertising to its IP. Good decision? Winners and losers include Ohio Bike Week and ELF/Hailey Bieber. Rants and raves include WaPo's new mission statement and the new NYTimes lawsuit against ChatGPT. ----- This week's links: Google AI Mode Undermining Journalism Builder.ai Collapses Netflix Adds Ad Tech Chain Restaurants Go Nostalgia ELF Buys Rhode WaPo's New Mission Statement ----- This week's sponsor: INBOUND 2025 features an incredible lineup including Amy Poehler, Dario Amodei, Dwarkesh Patel, Sean Evans (Hot Ones), Marques Brownlee, Glennon Doyle, and more. Get actionable insights you can implement immediately to grow

AI is again in the headlines this week with Anthropic announcing that its AI will do anything to survive...even bust you for cheating on your wife. AI layoffs are starting to hit home. It's almost to the point that people are being laid off "by" AI itself. Joe and Robert uncover the truth. Rand Fishkin discusses 10 ways to understand no-click search...and it's mostly stuff we can actually do. And long live print, as Microsoft launches a new print publication. Winners and losers include LinkedIn commenting and Duolingo. Rants and raves include the new Bitcoin treasury fad and AI Agent pitch decks. ----- This week's links: Anthropic AI Resorts to Blackmail AI Layoffs Are Here The End of Website Traffic Print is Dead. Long Live Print. Duolingo CEO Retraces AI Announcement Businesses Go On Bitcoin Buying Spree The AI Agent Pitch Deck ----- This week's sponsor: You don't become the world’s most valuable women's sports franchise by accident. Angel City Football Club did it with a little help from HubSpot. When they

Google's big marketing event was an explosion of AI - a new home screen, more agents, AI video and even smart bidding. Why? Google's main revenue stream (search ads) is in big trouble.  Is Google going the way of the yellow pages? The boys ponder. And Apple is in trouble too. OpenAI buys IO, run by the designer behind the iPhone. It seems that OpenAI is going into the hardware business, with their sights directly on Apple. In other news, a major newspaper releases the books of the year without real books and Netflix steps in to syndicate Sesame Street. Winners and losers include a furniture store and Peloton. Rants and raves include AI use by writers and the idea of growth marketing. ----- This week's links: Google Marketing Live Major Newspaper Creates Fake Books Netflix to Syndicate Sesame Street OpenAI Buys IO Peloton Dumps CMO AI Writing and Author Tribes ----- This week's sponsor: You don't become the world’s most valuable women's sports franchise by accident. Angel City Football Club did it with a littl

The boys have finally jumped the shark with this episode. But first, Mark Zuckerberg declares war on the advertising industry. Meta's AI Do-It-Yourself tool will either win big or be fly by night. There is no middle ground. The BBC will push its mission and content into TikTok and Instagram. But is it too late to fight disinformation? Max becomes HBO Max (again). It will be just HBO in 15 to 18 months. Marketing winners are Nutter Butter and Warner Brothers. Rants and commentary include AEO and Sperm Racing (yep...you saw that right). ----- This week's links: Zuckerberg's War on Advertising BBC Boss Goes for Truth Max Rebrands Again Nutter Butter Explodes Warner Brothers and Leveraging IP Weird Sperm Racing AEO Dumb or Crazy Smart ----- This week's sponsor: You don't become the world’s most valuable women's sports franchise by accident. Angel City Football Club did it with a little help from HubSpot. When they started, data was housed across multiple systems. HubSpot unified their website, email marketing, an

Buckle up! AI is driving now. Zuckerberg at Meta AI doubles down on their cure for loneliness and more friends, but have taken out any sort of safety precautions. We need to be worried. Very worried. Trump wants to tariff the movie business. Tell me exactly how that would work please? And Virginia signs a social media scrolling reduction that won't reduce scrolling. Winners and losers include LEGO and Warren Buffett. Rants and raves include Disney's new park and the White House social media effort. ----- This week's links: Zuckerberg and Meta AI Trump Tariffs and Hollywood Virginia Law on Social Media Warren Buffett Retires LEGO and F1 Racing Trump Social Media Strategy Disney's New Park ----- This week's sponsor: You don't become the world’s most valuable women's sports franchise by accident. Angel City Football Club did it with a little help from HubSpot. When they started, data was housed across multiple systems. HubSpot unified their website, email marketing, and fan experience in one platform. This allow

Special episode breaking down the state of content creators, content entrepreneurs and how marketers fit in. Including: The Rise of Creators in 2025 Renting vs. Owning The TikTok Effect Community as Currency Revenue Mix How to Get Rich as a Creator Here's a link to the complete study. ----- This week's sponsor: You don't become the world’s most valuable women's sports franchise by accident. Angel City Football Club did it with a little help from HubSpot. When they started, data was housed across multiple systems. HubSpot unified their website, email marketing, and fan experience in one platform. This allowed their small team of three to build an entire website in just three days. The results? Nearly 350 new sign-ups a week and 300% database growth in just two years. Visit https://www.hubspot.com/ to hear how HubSpot can help you grow better. ------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe

As Tariffs hang over the US Advertising industry, more companies start to look internal. That means internal communications, internal influencers, owned media and more. Could Trump's Tariffs be a boon for content marketers? Google loses their online advertising monopoly case. The boys put on their prediction hats to let you know what will happen. A judge has blocked the termination of VOA. But is it too late? Joe thinks it is. And Ryan Coogler's movie deal gives marketers and creators a lot to think about. Winners and losers include the American people and Diary of a CEO podcast. Rants and raves include Google's cookies and the uber wealthy. This week's links: Google Loses Case Tariffs Crush Ad Market Judge Blocks VOA Halt Coogler's Movie Deal America Gives Up on Fact Checking DOAC Turns Down Big Deals America's Riches Households Have Banner Year Google Keeps Cookies ----- This week's sponsor: You don't become the world’s most valuable women's sports franchise by accident. Angel City Football Club did it with

The boys are back with news that OpenAI (led by Sam Altman) is considering a social media platform that may compete with Elon's Twitter/X. Let's face it...we know what this is really about. Joe and Robert bring it home for you. META's big lawsuit with the FTC gets started. Did Zuckerberg grease the skids enough to get this one through? Creator Economy jobs (aka content marketing) are up, up, up. Why is that? And the top Gen AI use cases don't involve marketing. Marketing winners and losers include databases and Twinkies. Rants and raves include Superman and faith-based billboards. This week's links: META's FTC Case Starts OpenAI to Launch Social Platform? Creator Economy Jobs on the Up Top Gen AI Use Cases Twinkies Goes 420 The Summer of Superman ----- This week's sponsor: You don't become the world’s most valuable women's sports franchise by accident. Angel City Football Club did it with a little help from HubSpot. When they started, data was housed across multiple systems. HubSpot unified their website, ema

Has AI finally killed search? Does Google even matter anymore? Must we now build our content on rented land? The boys go through each of these questions and talk about if "do not build your house on rented land" is still a thing. In other news, the TikTok deal is delayed (again). In marketing winners and losers, Joe takes on the Catholic church while Robert gushes over Duolingo. Rants and raves includes London's takedown of Leon, while the Shopify CEO tells employees to do an AI check. This week's links: Trump Delays TikTok (again) Big Search Shift (Google) Push to Rented Land? Duolingo for the Win Catholic Church Needs a Change Shopify CEO Stokes AI Flames London Taking Down Telsa with Ads ----- This week's sponsor: You don't become the world’s most valuable women's sports franchise by accident. Angel City Football Club did it with a little help from HubSpot. When they started, data was housed across multiple systems. HubSpot unified their website, email marketing, and fan experience in one platform. This al

Possibly our dumbest episode yet. Joe and Robert go deep into the dumbery to try to make sense of an incredibly weird (and dumb) week. TikTok is for sale. No it's not. Maybe it is. Will we know this week? Elon Musk merges his two companies into one, creating the dumbest valuation in the history of corporate mergers. And META's AI steals a bunch of copyrighted books. Heck, they've probably already stolen this podcast. Marketing losers include vibe marketing and Hooters. Raves and commentary include Gartner and Chris Ross and how the tariffs will affect marketing spending. This week's links: Amazon Interested in TikTok TikTok Looming Deadline Elon's Merger Is Dumb META Steals Copyrighted Books Ghibli Effect Takes Over ChatGPT Hooters Bankruptcy Chris Ross from Gartner ----- This week's sponsor: Whether you are swimming in content requests, struggling to reach Gen Z, or just need to do more with less - The 2025 Marketing Trend Report delivers real solutions you can use now. Go to http://clickhubspot.com/marketin

A very special episode on what makes a successful content marketer or content creator. Robert and Joe talk about what works today to successfully build and monetize an audience with these five keys. 1. For marketers, setting a clear goal up front - sales, savings or sunshine and then find a measurement tool that aligns with current corporate measurement. From the creator side, what's my goal? You exit at the beginning. 2. What's the show for your particular audience AND is it consistent AND is it (or will it be) indispensable? To the point - do I have a tilt that is unique, interesting AND attracts financial support? 3. Build audience like crazy at the start and try not to sell anything...or sell just one thing. Put 1/3 time into the content and two-thirds into promotion. 4. Considering everything, we'd lean toward a video podcast series, which takes advantage of all the social video and the cost effectiveness of podcasts. Then we'd have some kind of email deliverable, at least to get the data...but ultima

New data suggests that advertising growth is slowing. Overall marketing is soon to follow. Will the current political environment drive us into a marketing recession? Anthropic CEO Dario Amodei proclaims that AI will take over all coding in the next year. Robert takes offense and the boys talk about the reasons these types of proclamations are made. And is AI slop a brute force attack on the major platforms? The point? AI content is taking over YouTube, TikTok and Facebook and the platforms simply don't care. Marketing losers are Unilever and the NFL. Rants are the AI-ification of press and the killing of Voice of America. This week's links: Ad Growth Slows Anthropic CEO Predicts AI Coding Takeover AI Slop Is Non-Stop Unilever's Big Mistake Adobe and AI Agents The Death of Voice of America ----- This week's sponsor: Whether you are swimming in content requests, struggling to reach Gen Z, or just need to do more with less - The 2025 Marketing Trend Report delivers real solutions you can use now. Go to http://c

The boys are back and the buys are heating up. Food-delivery startup Wonder purchased Tastemade, now boasting content creation to meal preparation to delivery all in one. Is more on the way? We think so. Spotify paid $5 billion dollars to indie creators last year. Is it better to go outside the labels than sign with a big agency? And Unilever ups their social media budget to 30 to 50 percent of total marketing budget...all for targeted local influencers. But did they forget about employees? Marketing winners and losers include Southwest Airlines and CMO tenure. Rants and raves include Substack and shadow AI. This week's links: Spotify Pays the Indies Are Big Music Labels Valuable? Wonder Acquires Tastemade Unilever Doubles Down on Influencers CMO Tenure Study Shadow AI Brands Are Launching Substacks ----- This week's sponsor: Whether you are swimming in content requests, struggling to reach Gen Z, or just need to do more with less - The 2025 Marketing Trend Report delivers real solutions you can use now. Go t

The boys are back with commentary on the death of media. It's a sad case on both political spectrum. And the opportunity in the future belongs to non-media brands. Let's see what happens. In other news, more and more creators are going full AI. How close is it to real, or does that even matter? Marketing winners and losers include Disney and Trump's Gold card. Rants and raves include travel within the US and Meta testing out agents in advertising. This week's links: The Media's Credibility Has Bottomed Creators Are Now Going Full AI Disney Starts Killing Off News Media Trump's Gold Card Meta Testing AI Agents for Business Ads ----- This week's sponsor: Whether you are swimming in content requests, struggling to reach Gez Z, or just need to do more with less - The 2025 Marketing Trend Report delivers real solutions you can use now. Go to http://clickhubspot.com/marketing to download it for free. ------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show