Pnr: This Old Marketing | Content Marketing With Joe Pulizzi And Robert Rose

A very special episode on what makes a successful content marketer or content creator. Robert and Joe talk about what works today to successfully build and monetize an audience with these five keys. 1. For marketers, setting a clear goal up front - sales, savings or sunshine and then find a measurement tool that aligns with current corporate measurement. From the creator side, what's my goal? You exit at the beginning. 2. What's the show for your particular audience AND is it consistent AND is it (or will it be) indispensable? To the point - do I have a tilt that is unique, interesting AND attracts financial support? 3. Build audience like crazy at the start and try not to sell anything...or sell just one thing. Put 1/3 time into the content and two-thirds into promotion. 4. Considering everything, we'd lean toward a video podcast series, which takes advantage of all the social video and the cost effectiveness of podcasts. Then we'd have some kind of email deliverable, at least to get the data...but ultima