Simple Pin Podcast: Simple Ways To Boost Your Business Using Pinterest

Pinterest is a search and discovery platform. It thrives on creators sharing their ideas, products, and experiences in order to support the pinners. Pinners are looking for ideas, products or experiences to enhance their lives, dream into the future, and discover something new. The hard part about that is the burden of creating content can feel overhwelming and tough. As a creator we’re looking to leverage all of these platforms that are asking us to create content that is engaging, new, different, and so much more. If we cater to one platform will it work for the other platform? What if something works on google but doesn’t work on Pinterest? Or maybe you know that a trend is going crazy on Pinterest but you’re not really sure your main website readers will like it. The spin and tornado swirling around content creators can feel suffocating and crush creativity before it even gets started. This is part 3 of our 3 part series about troubleshooting your Pinterest marketing. I don’t want to fill your brain with

Keywords have been a part of the Pinterest ecosystem for over 10 years. It’s how pins get surfaced when pinners are searching. How pins end up in their home feed after they have previously searched for a product or topic. Without keywords we wouldn’t have Pinterest. So then as a marketer what’s the problem? Why are people struggling so much to use keywords? I’ve convered this topic extensively in the last 9 years. I went back to look through all the posts and lost count. I’ve tried to get creative with how I’ve covered the topic and sometimes you just need to call it like you see it and say the quiet part outloud. That’s what I’m sharing in this short but sweet episode today. Stay with us. Keyword Planning GuideTailwind Keyword Tool : tailwind.sjv.io/21Gz2OTrends tool on Pinterest—-------Here are some helpful links from the podcast:

We’re diving into a 3-part series on troubleshooting your Pinterest marketing. We’re going to take 3 aspects of marketing and provide guidance on what can be improved. The 3 topics we’re covering are  – images, keywords, and content. First up, images! The flagship way users interact with your content. I believe these are where you get the most bang for your buck. At Simple Pin Media, we have a team of designers that will not only create pins for you but can also help guide you through pin creation. Best part, you don’t have to be a current client to take advantage of that service. If you’d like us to create a batch of fresh pins for you, simply visit us here. 

Let’s talk about volume vs. conversion and how that relates to your Pinterest marketing strategy. There are two camps of people in my community – those who want more traffic and those who want more sales. There are some that have both but more often than not one of those goals wins out. Add to it the frustration of the internet changing and you have a lot of confused, overwhelmed, and frustrated people. But I would argue the frustration isn’t always about what’s happening TO us but it’s the lack of a clear understanding of our business model and what our ultimate goal is. So the question I’m asking today is what’s the difference between volume and conversion goals in online business and can you achieve both, especially with Pinterest marketing.—-------Here are some helpful links from the podcast:

What are Pinterest board sections and how do you use them in your Pinterest marketing? That’s the question we’re answering today in this latest guidance from Pinterest about Pinterest Board sections. Intro - Call to Action: After you listen to this episode, you may feel a little overwhelmed with where to start in regard to cleaning up your account or updating your boards. Our team has been briefed on all of these changes, and we have come up with a plan to support our clients in building out optimized boards. If you’re looking for someone to clean up your account, simply reach out to us at simplepinmedia.com/services. —-------Here are some helpful links from the podcast:

To say the discussion around using AI images on Pinterest has been expansive would be an understatement. I can’t open an app without people talking about it. As I’ve said in a recent podcast, there is a way to do this ethically and I think Jeff Sieh has come up with a way to stick to your creative roots and serve your users. Previous podcast on AI images Follow Jeff SiehThis is for my eCommerce listeners. If you’re looking to kickstart your Pinterest marketing we have a specific package just for you – our eCommerce Kickstart. We assess your Pinterest account, clean up and build up your boards, supply you with custom Pinterest templates and support your with a strategy call to detail your marketing plan and answer any questions.—-------Here are some helpful links from the podcast:

Pinterest isn’t just about pinning pretty pictures; it’s a powerful marketing tool that can drive long-term traffic and conversions. But to make the most of it, you need to have clear, actionable goals. So, let’s dive into how you can set smart Pinterest marketing goals that actually move the needle in your business.Intro - Call to Action: Pinterest is growing right now. Just last quarter they reported 553 million active users. And the growth isn’t stopping. From making sales to getting more leads on their email lists, businesses are seeing that Pinterest is making a difference. We know that you’ve listened to our podcast, you’re taking in all the tips, but there’s something stopping you from really reaching your goals. If you need support through monthly organic management, support to start your Pinterest Ads or just someone to clean up your account, we have you covered. Visit simplepinmedia.com/services.—-------Here are some helpful links from the podcast:

You can drive traffic from Pinterest all day, every day, but converting them to long-term buyers is a little more difficult. In this episode we’re going to dive into some simple, practical ways to make sure whatever you’re doing on Pinterest is optimized for sales. Follow Kelsey - https://kelseysilver.com/metrics Intro - Call to Action: Inner Circle promo doors close on April 18, 2025. The group starts the following Monday, April 21. To sign up go to simplepinmedia.com/ic—-------Here are some helpful links from the podcast:

Let’s talk Pinterest Ads because they can be awesome. One of our clients in the wedding and fashion space 5x’d their sales with Pinterest Ads and they aren’t looking back. Let me tell you the story to get your wheels turning and see how you can leverage Pinterest Ads in your business. If you’re interested in getting started with Pinterest Ads you can do one of two things - hire us to consult with you while you’re building them on your own OR you can hire us like this client did to manage them for you. Both links are below:https://www.simplepinmedia.com/pinterest-ads-management/ https://www.simplepinmedia.com/pinterest-ad-strategy/ —-------Here are some helpful links from the podcast:

If you haven’t picked up on a trend from the last few episodes, we’ve been working our way through talking about conversions. It’s good to use Pinterest to drive traffic to your website but what happens when they land there? How can optimize your website for the conversions that you want. Today’s guest specializes in converting cold traffic, those who have no idea who you are or what you do. If you’re looking to spend more time on conversions and less time on the Pinterest marketing side we’d love to support your efforts by helping to manage part or all of your Pinterest marketing. Simply book a call with our team to learn how we can serve you best with the goals that you have. Go to simplepinmedia.com/services. Follow Dama: https://damajue.com/ https://thrivecarttemplatesop.com https://damajue.com/about/—-------Here are some helpful links from the podcast:

Pinterest brings a lot of traffic to websites, but if we don’t have our conversion funnels set up or a pathway for them to connect with us, we’re missing out on valuable connections. I’m exploring different ways that website owners can increase conversions on their Pinterest traffic by interviewing experts who specialize in a diverse range of conversion optimization. Mariana Heninger does this through video and has an Emmy as well. —-------Here are some helpful links from the podcast:

It’s no secret that Pinterest users are cold. Meaning they don’t know you or what you do. So getting them on your email list might be tough. But we’re going to talk today about how you can get them to say yes to your email offer and then how you can convert them to sales when they get on your list. —-------Here are some helpful links from the podcast:

On a previous episode with Cookie Finance, the sponsor of today’s podcast, we interviewed their owner and CEO about a few things creators should watch for when selecting their accountants. We’re following up on that episode with some accounting myths creators should also be aware of. —-------Here are some helpful links from the podcast:

We have a real treat for you all today. Malik Duchard, Chief Content Officer at Pinterest, is talking all about how Pinterest views creators and their partnership with the Pinterest platform.—-------Here are some helpful links from the podcast:

Description: Kate Kordsmeier ditched the social media grind, let go of most of her team and started to use a new business model. Has it worked? She’s here to tell her story and why she might not include Pinterest in her efforts to ditch social media.Intro - Call to Action:  If you walk away from this episode inspired to learn more about Pinterest marketing OR hand off your Pinterest marketing to the experts, you can learn more by visiting simplepinmedia.com to learn about our educational offers as well as our management services. From one-time to ongoing management of paid and non-paid advertising on Pinterest.—-------Here are some helpful links from the podcast:

Just like all other social platforms, Pinterest has a unique algorithm that determines which content gets prioritized to appear in feeds and search results. This distribution method not only improves user experience but also helps businesses capture leads during key moments of inspiration and purchase intent. While growing your reach can feel challenging at times, understanding the algorithm makes a big difference. Intro - Call to Action: Our number one goal is to set businesses up for success using Pinterest marketing. Whether that is paid or non-paid marketing, we have you covered. From images, to strategy, to analytics and audits. Whatever you need, when it comes to Pinterest, we can help. With over 11 years of experience, we’re ready to tackle any Pinterest goal you have for 2025. If you’re ready to hire us book a call with our team to discuss the options. Go to simplepinmedia.com/services to learn more about our offers.  Rich Pins article Shopify’s recent breakdown of how Pins are distributed.—-------Her

Let’s talk about paid and non-paid marketing on Pinterest. Who should use paid ads, who shouldn’t, what should your goals be, and when should you use them together? Intro - Call to Action: After listening to this episode, if you’re inspired to dive into paid Pinterest ads we would love to support you. Whether through full management or a few strategic consultations, our team is ready to help you generate conversions. Go to simpelpinmedia.com/adsGrab the Pinterest Ads checklist → simplepinmedia.com/ads—-------Here are some helpful links from the podcast:

I’ve been asking about AI images on Pinterest for that last 6 months. I’ve watched some videos, seen people’s take on it, and even interviewed some people who are leveraging them for their business. But after spending a few hours the other evening diving into what is being taught regarding making money on Pinterest using AI I figured it was time for me to tackle the subject. If you would like to work with the Simple Pin team in 2025 on your Pinterest marketing, whether it’s images, management, or paid ads, we would love to support you. Simply click on the link in the show notes to book a call with us and we can help you determine the next best step. eMyth BookNew York Times Test Kitchen Chat GPT videoHere are some helpful links from the podcast:

Tailwind, a tool that many Pinterest business users rely on, has released 2 parts of a 4 part research study where they analyzed 1 million pins. In that study, 33 points of data were analyzed about how to grow on Pinterest. In this episode, I interview CEO and co-founder Danny Maloney about what he learned from that study and how it challenges some long-held beliefs by the community. Intro - Call to Action: If you walk away from this episode inspired to learn more about Pinterest marketing OR hand off your Pinterest marketing to the experts, you can learn more by visiting simplepinmedia.com to learn about our educational offers as well as our management services. From one-time to ongoing management of paid and non-paid advertising on Pinterest. Danny’s origin story on the Simple Pin Podcast.Tailwind Pinterest Marketing Study Part 1Tailwind Pinterest Marketing Study Part 2—-------Here are some helpful links from the podcast:

This was too good of a webinar not to put into the podcast. Last week I hosted Bjork Ostrom from Food Blogger Pro in a Pinterest Q&A and talking about where food creators fit within Pinterest in 2025. We talked AI, number of pins per day, tactics, and focusing on less instead of more. If you want to join Food Blogger Pro, use the link in the description to join.Also, we want to invite you to attend our first Pinterest marketing webinar of 2025. On January 16 at 10 am pacific/1 pm eastern I’m going to dive into the top 3 mistakes I see people making on Pinterest. And how to fix them. It’s totally free and a jam-packed hour. Yes, we will have a replay but we would love for you to join us live. Head to simplepinmedia.com/class or click the link in the description below. See you there!—-------Here are some helpful links from the podcast: