Digital India

Are marketing plans made only when there are good budgets? NO! You don’t need deep pockets to start marketing. Simple tips and tools can help start-ups and small businesses market inexpensively. Many social media platforms can be utilised organically to create brand awareness. Learn about how one can make use of email marketing and influence the influencers. Tune into this week’s episode to know how to build a marketing plan on tight budgets. The 71st episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of  Web Marketing AcademyContinue Reading → The post DIGITAL INDIA #071 : TIPS & TOOLS FOR BUDGET STRAINED MARKETING PLANS appeared first on FIR Podcast Network.

We in our earlier podcast #67 discussed the article by Haresh Chawla where we spoke about India 3, a segment within India who can’t afford 2 square meals a day. In this episode, we discuss in detail what is India 3, what are their basic needs and what Digital India mean to them? Also, understand how India suffers from digital divide a valid point brought up by Kaushik Basu in his article on India’s digital transformation. Know where you need to go to get more information on government schemes and different organisation working towards the upliftment of this segment. The 70th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of  Web Marketing AcademyContinue Reading → The post Digital India #070 : What does Digital India mean to India 3 ? appeared first on FIR Podcast Network.

Bengaluru, the start-up capital of India came to a standstill during the Cauvery protests in mid-September 2016. During all this chaos, it was Bengaluru city police that not only controlled the mayhem on-ground but also online! Tune in to know about the Bengaluru city police and how they utilized the social media platforms. Listen to Rajesh Basavaraj as he sheds light on social media listening. Social media listening is the process of identifying and assessing what is being said about a company, individual, product or brand on the Internet. The 69th episode of Digital India Podcast on FIR Podcast Network is brought to you by staffs and students of Web Marketing Academy.Continue Reading → The post Digital India #069 : Bengaluru City Police Killing it on Social Media appeared first on FIR Podcast Network.

India Stack – The Foundation of Digital India. What, How, Why? Find out how India Stack plays into Digital India, why it’s ­­­important to understand and what opportunities it creates for technology startups and developers. Know where you need to go for more information and what you can do to contribute to Digital India success. The 68th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing AcademyContinue Reading → The post Digital India #068 : India Stack – The Foundation of Digital India. What, How, Why? appeared first on FIR Podcast Network.

How India’s digital economy can rediscover its mojo ? The 67th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing AcademyContinue Reading → The post DIGITAL INDIA #067 : India’s Digital Economy, Will Jio help Digitize Rural India ? appeared first on FIR Podcast Network.

From a computer in every home to one in every hand ! The 66th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing AcademyContinue Reading → The post DIGITAL INDIA #066: Indian Market Still Adore Big Screen Computers appeared first on FIR Podcast Network.

Be it in Olympics, Politics or Analytics, women are game changer in all aspects. Aditi, a senior faculty at Web marketing academy talks about Women @ work,  She talks from a perspective of a teacher as well as the challenges and opportunities faced by women. on 3 Women ruling their digital careers.Continue Reading → The post Digital India #065: Three Indian Women ruling their Digital Careers ! appeared first on FIR Podcast Network.

Are you still confused on which websites or people or podcast to follow in India regarding Digital Marketing ? not any more, We have fine tuned a list of  Websites, People & Podcast who are really doing amazing work here in India ... take notes ! Super Digital Marketing Blogs, Podcasts & People to Follow in IndiaContinue Reading → The post DIGITAL INDIA #064: Super Digital Marketing Blogs, Podcasts & People to Follow in India appeared first on FIR Podcast Network.

What are the top-level search categories on Google? You have All - Web search that includes all kinds of content – web pages, social media posts, videos, images, the lot. Then you have Videos, Images, News, Books, Maps, Flights and Apps. For each of these you have further filtering options in what are called Search Tools. Let’s talk about what the search tools are for different content categories. The 63rd episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing AcademyContinue Reading → The post DIGITAL INDIA #063: Amp Up with Google Power Search – Be a Smart Marketer appeared first on FIR Podcast Network.

Corporate Digital Marketing Learnings : Why Now & How ? In this show, we talk about Why Corporate Digital Marketing Learning is Important Today and How to. A formal digital marketing training for brands and corporates will make a huge difference, equip the team with latest trends, how to's and keep up with the competitors. Continue Reading → The post Digital India #062: Corporate Digital Marketing Training : Why Now & How ? appeared first on FIR Podcast Network.

Today we’re going to talk about the value of a personal brand and how you build it with Linkedin. Boost your personal brand with Linkedin The 61st episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing AcademyContinue Reading → The post 061 : Boost your personal brand with Linkedin appeared first on FIR Podcast Network.

Website traffic … sweet music to the ears of marketers and business owners who employ them. SEO is one of the most powerful tactics that you can use to get quality traffic to your website. Ain’t No SEO Power Like High Quality Backlinks  ! (7 tips) The 60th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing AcademyContinue Reading → The post 060 : Ain’t No SEO Power Like High Quality Backlinks (7 tips) appeared first on FIR Podcast Network.

We love stories Of course, all of us love stories. We’re Indians, for heaven’s sake. We’re suckers for a good story. But why Digital marketing and stories – what’s the connection?                      STORYTELLING FOR BRAND EMOTIONAL CONNECT  The 59th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy Continue Reading → The post 059 : STORYTELLING FOR BRAND EMOTIONAL CONNECT appeared first on FIR Podcast Network.

Lifebuoy was a household common soap you’d see on bathroom and hand wash sinks. Today, it is known for its role in instilling hand washing skills, especially in the weaker sections of society. Digital Marketing Campaigns with Social Impact The 58th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing AcademyContinue Reading → The post 058 : Digital Marketing Campaigns with Social Impact appeared first on FIR Podcast Network.

The tax filing season is on and Chartered Accountants have become the in-demand professional again.  CAs can use digital marketing most effectively to educate people on proactive account management, tax filing preparation and checks, compliance and more all the while building credibility and thought leadership for themselves.                                 Massive scope for CAs in Digital Marketing The 57th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy Continue Reading → The post 057 : Massive scope for CA in Digital Marketing appeared first on FIR Podcast Network.

“Content is king! It needs to be relevant and consistent to build the audience and keep them engaged with brands over a period of time.” At Social Media Week Bangalore, Mahesh Narayanan and Ganga Ganapathi shared their valuable knowledge and views on sharing appropriate, targeted content on correct channels. The 56th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy  Continue Reading → The post 056 : Content ! its relevance & consistency – keys for brand engagement on social media! appeared first on FIR Podcast Network.

"Life is a beautiful series of stories ! if you can tell them with passion and truth, you can touch and change lives" - "Future is going to be amazing where you will see yourself surrounded by VR,IoT "  At Social Media Week Bangalore, Prahlad Kakar shared his valuable wisdom and views about storytelling and Ravi Gururaj talks about core of e-commerce & social media in India. Welcome to the 55th episode of Digital India Podcast on FIR Podcast Network. This show is ‘Weekly Updates’ brought to you by staffs and students of Web Marketing Academy.Continue Reading → The post 055 : Indian Ad Guru Prahlad Kakkar on Stories & Future of E-Commerce in India appeared first on FIR Podcast Network.

“Using social media is crucial but understanding the true value on ROI is to focus on social intelligence & Rise of Podcasting in India”        Social intelligence, Women's role in IBM & Podcasting in India Welcome to the 54th episode of Digital India Podcast on FIR Podcast Network. This show is ‘Weekly Updates’ brought to you by staff and students of Web Marketing Academy.Continue Reading → The post 054 : SOCIAL INTELLIGENCE, WOMEN’S ROLE IN IBM & PODCASTING IN INDIA appeared first on FIR Podcast Network.

In India like other places around the world, YouTube has shaped careers and dreams.                                           "Meet The YouTube Champions in India" The 53rd episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of Web Marketing Academy Continue Reading → The post 053 : Meet The YouTube Champions in India appeared first on FIR Podcast Network.

We are all potential publishers today, generating content through live streaming.                                          Instant content generation with live streaming  Welcome to the 52nd episode of Digital India Podcast on FIR Podcast Network. This show is ‘Weekly Updates’ brought to you by staff and students of Web Marketing AcademyContinue Reading → The post 052 : Instant content generation with live streaming appeared first on FIR Podcast Network.