Digital India

For this week’s show, let’s turn our focus on the marketing channel that gets e-commerce retailers in India up to 20% of their revenue! You got it, affiliate marketing. Marketing your products on third-party sites and recompensing them with a commission for every conversion – that’s affiliate marketing. You can also define it as a type of performance based marketing where sellers reward influencers for each new customer acquired through the affiliate’s marketing efforts. The 91st episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of  Web Marketing AcademyContinue Reading → The post DIGITAL INDIA #091 : AFFILIATE MARKETING, SHORT HISTORY & ADOPTION IN INDIA appeared first on FIR Podcast Network.

For this week’s episode, We thought why not pick stories of some of the most loved brands in India – talk about how products or services were positioned, what consumer insight was considered while positioning offer, and also the outcome of the branding strategy. We had so much fun in the research and sure you’ll have fun listening to these stories as well. The 90th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of  Web Marketing AcademyContinue Reading → The post DIGITAL INDIA #090 : HOW BRANDS WOOED INDIA India – 5 LESSONS FROM THE BEST appeared first on FIR Podcast Network.

In June 2015, local language internet users in India were about 127 million. The 47% rise from previous years was attributed to the entry of smartphones in rural areas. (Report by Internet and Mobile Association of India (IAMAI) and market research firm IMRB International.) The non-English speaking population in India constitute 88% of the population. Of this at least 50% speaks the national language, Hindi.  Actually, India is home to 122 major languages and 1599 other languages. So, is there a need for digital media to cater more to our regional audience? The 89th episode of Digital India Podcast on FIR Podcast Network is brought to you by staffs and students of  Web Marketing AcademyContinue Reading → The post DIGITAL INDIA #089 : REGIONAL DIGITAL CONTENT ON A GROWTH SPURT IN INDIA appeared first on FIR Podcast Network.

A report titled "EMAIL MARKETING REPORT How India reads emails" was released by netCore, an Email & Mobile Marketing technology provider. As per this report which is a study of 4 billion emails per month: “Less than 5% brands do personalization with automation. Yet the ones that do Find multi fold increase in response and revenue.” The 88th episode of Digital India Podcast on FIR Podcast Network is brought to you by staffs and students of  Web Marketing AcademyContinue Reading → The post DIGITAL INDIA #088 : HOW TO USE EMAIL MARKETING AUTOMATION FOR HIGHER ROI ? appeared first on FIR Podcast Network.

According to some of the best copywriters of all time, you should spend half of the entire time it takes to write a piece of persuasive content on the headline. So if you have a blog post that is really important to you or your business, one that you really want people to read, you should downright obsess over your post title. The 87th episode of Digital India Podcast on FIR Podcast Network is brought to you by staffs and students of  Web Marketing AcademyContinue Reading → The post DIGITAL INDIA #087 : HOW TO CRAFT A HEADLINE THAT MAKES PEOPLE WANT TO CLICK ? appeared first on FIR Podcast Network.

It was heartening to see Namma Bengaluru recently placed at the top of a global ranking of cities. The JLL City Momentum Index has ranked Bengaluru as the most dynamic city in the world, ahead of Silicon Valley and Shanghai. Hyderabad also features in the top 10 list at the fifth position. The results of the rankings are in line with the view held by many of the leaders of the e-commerce giants that are based here, who vouch for the fact that Bengaluru is the destination of choice for new generation companies. However, they also agree that this is due to a combination of factors, primarily the moderate weather and the abundance of skilled labour due to the established IT ecosystem. The 86th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of  Web Marketing AcademyContinue Reading → The post DIGITAL INDIA #086 : IS BANGALORE THE WORLD’S DYNAMIC CITY? appeared first on FIR Podcast Network.

According to an article by Barry Schwartz, published on Search Engine Land, future thinking points for the search marketing community in 2017 are: machine learning, AMP and structured data. This information was given out by Gary Illyes, Webmaster Trends Analyst at Google. If you’ve been in the digital marketing space and working on SEO for a while, you would most certainly know what structured data is and why Google and other search engines recommend we use it. People understand the underlying meaning of your web content but search engines have a limited understanding. By providing additional cues with extra HTML tags, search engines and other applications better understand your content and display it in a useful, relevant way. The 85th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of  Web Marketing AcademyContinue Reading → The post DIGITAL INDIA #085 : HOW TO BE MORE DISCOVERABLE IN SEARCH WITH STRUCTURED DATA ? appeared first on FIR Podcast Network.

According to the 2016 Benchmarks, Budgets, and Trends report by the Content Marketing Institute and MarketingProfs, 53% of the most effective marketers have a documented content marketing strategy. A Digital marketing strategy defines WHY you take these actions? What do you expect to achieve from these actions?  Who are you trying to influence with these actions? And how do you know whether you are successful at what you are hoping to achieve. The 84th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of  Web Marketing Academy Continue Reading → The post Digital India #084 : Digital Marketing Strategy for Focused Execution & Optimal Results appeared first on FIR Podcast Network.

This week, we talk about some of the top companies, innovative startups and consumer trends of 2016. There's an interesting mix that shows India too is focusing on big data, Internet of Things, Augmented Reality and Virtual Reality as technologies that will bring about positive change and higher productivity. The 83rd episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of  Web Marketing Academy Continue Reading → The post DIGITAL INDIA #083 : ATTENTION GRABBERS OF 2016 – STARTUPS, COMPANIES AND TRENDS appeared first on FIR Podcast Network.

In India people listen to radio differently, we asked some of our students at Web Marketing Academy, how they listen to the radio. They said while driving, listen to Bollywood music,, RJ, News, Entertainment if it is part of the radio show. We remembered how in India we used to listen to  Radio before the Television became main stream, we used to hang out in small tea shops, or a barber shop and we used to listen to cricket, news, music then came Doordarshan thats the India's first Television. The 82nd episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of  Web Marketing AcademyContinue Reading → The post DIGITAL INDIA #082 : FACEBOOK LIVE AUDIO FEATURE WILL BE THE NEW TALK SHOW IN 2017? appeared first on FIR Podcast Network.

It’s the month of expressing our love and gratitude and I thank you, dear listeners, for being with us in our journey of the Digital India Show. So, what’s the topic for today? I thought, why not address a complain that I hear from our students very often. There are reports and statistics out there around digital marketing, social media, SEO, email …. But most of them are based on the US market or Europe or APAC in general. You really need to dig deep and hard to come across hard numbers on the Indian market’s tryst with digital marketing channels. The 81st episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of  Web Marketing AcademyContinue Reading → The post DIGITAL INDIA #081 : RESEARCH SOURCES FOR INDIAN DIGITAL MARKETERS TO USE AND WIN appeared first on FIR Podcast Network.

There is no single perspective to define digital marketing and there is no single pathway for businesses to achieve their goals. Here is a random debate on where is Indian market in terms of digital marketing, how do they approach marketing and what businesses and agencies should focus on. The 80th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of  Web Marketing AcademyContinue Reading → The post DIGITAL INDIA #080 : DIGITAL MARKETING IN INDIA TODAY, AGENCIES VS BUSINESS OWNER PERSPECTIVE appeared first on FIR Podcast Network.

In this weeks show we discuss all about #demonisation how India Fights Corruption We discussed about how demonisation is taking over social media. According to ET "Between November 8th to 24th, demonisation was 6/10 trending topic. In Twitter & Instagram, 19% of trending topics are the hashtag #Iamwithmodi #modi 500000 (5 Lakh) conversation happened. Continue Reading → The post DIGITAL INDIA #079 : India Fights Corruption. Will Rural India Go Digital? appeared first on FIR Podcast Network.

Digital India 2.0 is the Central Government’s second phase of e-governance. It is centered around seeking greater participation from the private sector apart from also expanding into areas that lack digital penetration. The goal is to tap into India’s immense knowledge capital when it comes to technology. The government is opening itself to ideas and suggestions from the technocrats of the country – individuals and organizations alike. The 78th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of  Web Marketing AcademyContinue Reading → The post DIGITAL INDIA #078: DIGITAL INDIA 2.0 – OPPORTUNITIES AND CHALLENGES appeared first on FIR Podcast Network.

In this episode, Monica talks about the common questions she gets from content writers and the people who want to hire them. The 77th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of  Web Marketing Academy The five questions are: Continue Reading → The post DIGITAL INDIA #077 : 5 QUESTIONS FROM CONTENT WRITERS & RECRUITERS appeared first on FIR Podcast Network.

Prime Minister Narendra Modi's surgical strike on black money ! SBI Collected Over Rs 38,670 Crore Since Thursday. Rs 1,000 & Rs 500 . Note exchange: 20 per cent ‘no show’ may lead to Rs 3 lakh crore black money destruction. The 76th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of  Web Marketing AcademyContinue Reading → The post DIGITAL INDIA #076 : INDIA’S DIGITAL ERA OF MONEY IS HERE appeared first on FIR Podcast Network.

  The Digital India initiative was launched on 2 July 2015 by Prime Minister Narendra Modi. This is certainly not something that will show results quickly. It is a long-term project. But steps are taken every day, week and month to get to the end goal of 100% digital literacy. And it does encourage and help to know about the progress. The 75th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of  Web Marketing AcademyContinue Reading → The post DIGITAL INDIA #075 : News You Can Use on Digital India appeared first on FIR Podcast Network.

In this episode, we talk about some Indian businesses that have beaten the odds. They not only survived but are doing extremely well. This podcast is about 6 stalwart businesses including Tata Group, the secret to their continued success, and their forays, if any, into the digital space. The topic stems from an article in the Economic Times titled “Here are the 10 oldest companies in India that are still going strong.” The article starts off with the fact that the life span of Fortune 500 companies has reduced drastically. According to leadership guru Steven Denning, it’s actually down from 75 years back in the 1950s to 15 years! That’s massive reduction! The 74th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of  Web Marketing Academy Continue Reading → The post Digital India #074 : 100 Year Old Businesses that Survive & Thrive appeared first on FIR Podcast Network.

Wish you all a happy and safe Diwali! It’s a little past mid-October and it’s raining festive offers here in India. We have Diwali, the festival of lights, coming up this week. The last few months had some important festivals as well. As you can imagine, retailers, both online and offline are doing all they can to acquire new customers and maximize sales. But we have offers going on almost through the year nowadays and e-commerce platforms have been strictly forbidden to offer discounts below minimum operational price (MOP) & comply with FDI regulations.  Has this shift affected the appeal of festive offers for Indians? Are vendors and retailers feeling the pinch? That’s the discussion for today. The 73rd episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of  Web Marketing Academy Continue Reading → The post Digital India #073 : IS THE FESTIVE SEASON STILL A REVENUE CRANKER FOR BRANDS IN INDIA? appeared first on FIR Podcast Network.

Empowering Women is a Must! An article by The Wall Street Journal  stated that India suffers from gender gap especially when it comes to technology. With Digital India initiatives gaining importance, this gender divide opens one’s eyes to whole different issue. And this issue is not only prevalent in India but it also affects globally. It imperative to support women education, erase gender inequality and also help them understand their ‘self-worth’. Tune into this week podcast to understand the importance of educating women, the need to empower them and how they can contribute towards successful economy. The 72nd episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of  Web Marketing Academy Resource:Continue Reading → The post Digital India #072 : Women in India Will Never Own a Smartphone ? appeared first on FIR Podcast Network.