Triple Your Dental Clients Marketing Show

Today we discuss why you need to implement an evergreen content marketing strategy as soon as possible, in order to ensure long term business growth. Implementing an evergreen content strategy should be at the heart of your online marketing. No matter when someone reads your content, next week, next month or in a year, the reader gets the impression that the material was written specifically for them on the day they receive or read it. That’s one reason why you should be careful about adding dates to your content writing. Adding dates may make your readers think your post isn’t relevant for them. They may consider it is out of date, and therefore dismiss it, even if the information contained in the article is relevant to them. I recommend using recurring dates in the context of holidays, Valentine’s Day, Thanksgiving, Mother’s Day, etc. This way you can promote your evergreen content on these recurring occasions every year. 

Today we discuss why it is much better to use Wordpress for your new website than HTML. I speak to business owners like you everyday. It’s always great to get a real insight into your successes and problems. I can learn so much from one conversation. The reality is I can only do my job well when I truly understand what drives a business forward and what holds it back. When it comes to the subject of what’s holding a business back, there’s one topic that comes up time and time again. It’s quite simply the fact that business owners feel totally restrained by their website when it’s built in html and they have to rely on external web designers to make even one simple update. Can you relate to this? Are you a business owner that wants to improve their website, but as soon as you do, you immediately hear the cash register ringing? It is as if you are in straitjacket, unable to improve your website with the ease you want.

Today we discuss the best local search marketing strategies to rank well in Google for the cities, towns and villages near to your business. Whenever you perform a search for your business in Google, are you one of many business owners that express frustration because their name doesn’t show up high on page one of Google. You enter a combination of your service and local town name and feel disappointed about your low position. For example a company here in Fife, might try searches such as “St Andrews lawyer”, “Dunfermline chiropractor” or “Kirkcaldy plumber”. Thus today I would like to help you rank your business in Google for local searches. 

Today we discuss whether you should concentrate on paid traffic like Adwords or stick to content marketing like blogging. Take a minute to consider the difference between paid traffic and the organic traffic your website receives from content marketing. Paid traffic like Google AdWords is quick form of marketing with fairly instant results. Content marketing is a slower more long term form style of marketing that grows and builds over time. As a business owner you may be wondering what method of online marketing should you concentrate on? AdWords paid traffic or generating organic traffic using content marketing. The answer is they’re both great marketing solutions, they enhance each other, and you should implement both. 

Today we discuss 6 reasons why you should avoid using Hibu Business and Yellow Pages for online paid advertising. Many times you’ll hear about businesses using Yell Business (or Hibu.com) websites instead of hosting their own site. If this is a decision you are about to make I recommend you listen to some of the key problems of adopting this approach. Fundamentally you should host your own website on your own hosting space and manage your own paid traffic campaigns or outsource to a professional consultant. Here’s 4 reasons I discourage local businesses from entertaining marketing solutions offered by Yell Business. I respect they are a slick sales business offering a business solution, but unfortunately it isn’t built to serve your very best interest. 

Today we discuss 3 key reasons why you should use the Facebook Power Editor over the Boost Post option, the next time you want to advertise on Facebook. Have you ever wondered whether your business should use Facebook Boost Post or the Facebook Power Editor? Whilst it may seem quicker and easier to use Boost Post I highly recommend you put the time into understanding how to use Power Editor. Using Boost Post isn’t the best use of your budget. 

Today  we discuss how to ensure your website is always Google friendly and gives you the best opportunity of appearing at the top for the keyphrases you are targeting. Google are looking for unique, quality content. If you make it your remit to provide this kind of content you will be well on the way to running a Google friendly business site. Furthermore it should be your mission to consistently add quality content. Everyday create 500 words of content (or even 300 – the number is not as important as consistency). I recommend you concentrate on growing your website by working to a schedule. Ultimately it isn’t difficult, it just takes effort and time. If you don’t have either the inclination or the time, you can outsource the content. Therefore you can have someone in your company handle it for you. Critically just make sure it gets done. What Shall I Produce Content On? I recommend writing detailed full answers to the questions people are searching on.

Today we discuss 7 ways to get more clients viewing your YouTube views. Let’s discuss 7 ways to get more clients and prospects viewing your YouTube videos. Essentially this is my quick fire run overview of how you can optimise your videos for more views. If you want to utilize the power of YouTube videos, you need to have a few simple skills. So many people upload random videos but don’t optimize them, and so the videos never reach their full potential. Here’s can you get more clients to view your YouTube videos? 1. Research. Don’t create a video without knowing the keyphrase you are optimising the video for. The keyphrase is the two, three, four word phrase that your target client is looking for. One way to discover what people are searching for is to do a YouTube search and let it autofill. This will give you a great idea of what terms people are already looking for. 

Today  we discuss a 6 point checklist to turn your website into a 24 hour a day marketing machine. Today we discuss a 6 point checklist to turn your website into a 24 hour a day marketing machine. Ask yourself, when you think about your website, do you see a static brochure or a lead generating machine? Your website should be marketing your marketing your business 24 7. It should be bringing in clients and leads on a daily basis. Let’s Evaluate Your Own Website With These 6 Pointers A few items to consider as you evaluate your website. 1. Is your website copy written in the first person? First person is not engaging enough for a website, you need to write in the second person. Obviously there are some areas that will be written in first person, but the largest percentage of your content should be written in second person. 2. How many pages do you have? Most business sites usually add up to 7 or 8 pages. 

Today we discuss 15 tips for creating profitable marketing copy. In addition I outline the way to present useful tips on your own business cards. Your business card can be more than just a piece of paper that may or may not get filed. You can use your business card to make an impression on a customer, as well as being useful to them. You can create value with your business card by putting useful tips/advice on your card. The following 15 tips are printed on my own business cards. This is what I advise my clients to concentrate on in order to effective marketing copy. 1. Write A Compelling Headline. The headline needs to draw people’s attention, and compel them to read the next line of copy below it. 2. Stress The Benefits First. Give the reader the benefits of your product before talking about the features. 3. Feature Social Proof Using Photos. People love to look at photos. 

Today we discuss the important of not relying totally on social media as your primary source of traffic to your business website. It is important not to rely totally on social media as your primary source of traffic to your local business website. Recent news has shown that some sites are experiencing a drop in traffic due to new restrictions by Facebook. Elite Daily, Upworthy and Huffington Post are among the sites that are experiencing up to 40 percent drop in traffic levels because Facebook changed the way content is displayed. It can be a serious problem when you rely on only one source for your social media presence. Consider Your Website As A Mothership Think of your website as the mothership. The other social media outlets are the satellites spinning around it, namely Twitter, Google Plus,Tumblr and Facebook. I recommend you don’t put more time and effort into maintaining your presence on the satellites than you do for your mothership.

Host Andy Brown reviews the different email marketing provider solutions for your business. There are situations when one provider is a better solution than another, and it's critical to make the right decision at the start. No one wants to move their list after they have started to build it. Today we review the different email marketing provider solutions for your local business. There are situations when one provider is a better solution than another, and it’s critical to make the right decision at the start. No one wants to move their list after they have started to build it. That’s why I make sure my clients in Fife carefully consider this important decision. Email marketing is still the best platform to have a one on one personal conversation with customers. Often overlooked, many companies are still not building an email list. Once you start building a list, trying to move the list to another provider can be a pain and cause you to lose members.

Host Andy Brown discusses how to get more exposure on Facebook. Let’s discuss how to get more exposure in Facebook by truly understanding how EdgeRank works. A lot of people don’t understand how Facebook works. Since the IPO, Facebook has started focusing more on making money, to keep their shareholders happy. They also had to determine how your information gets displayed, and how they were going to make sure you were not inundated with updates from your network but instead only showed you posts you would be interested in. You may ask how is this determined? Facebook tries to look at posts that have a higher engagement rate, and push these ones higher up your newsfeed. They use their own in house algorithm to work this out, called EdgeRank. EdgeRank Determines How Many Of Your Fans See Your Status Updates Thus if you post something for your business on Facebook, it is likely to be seen by 12-14% of your fans or friends. 

Host Andy Brown discusses ways to repurpose your content across different marketing platforms. What you would do if you wrote a 500-word blog post and published it, where would you go from there? Most people would write another article, start the research, draft it out and then write it. Repurposing Your Content For Facebook Now consider this, if you have a 500-word blog post (it can be any length, but that’s a good start), then consider that you can actually take different sections, maybe sentences, from it, and turn them into tweets so you are beginning to repurpose your content. You could take a longer segment from the article, and make that it into a Facebook status update, so again you are repurposing your content. You could use the best part, and then you link back to it, so you’re driving traffic back to your website from social media – which is always a good idea. 

Host Andy Brown helps clinic owners and small business owners like you attract a steady, consistent stream of new patients and clients. This episode discusses the latest email marketing trends and the impact it will have on your newsletter open rates. Typically business owners are creating newsletters every 2-3 months, this is particularly true if you’re a clinic, an osteopath or a chiropractor, the kind of people I’m dealing with on a daily basis. Unfortunately many business owners are not actually appreciating where they are being read? It’s official, mobile now accounts for the majority of email opens with a 51% share, and that’s up from 48% in September/October last year. So that’s definitely a trend that’s growing, we see it all the time, whether we’re on the bus, at a restaurant or pub, people are reading their email on their phone, along with Facebook and Twitter. Are Your Customers And Clients Reading Your Emails On Their Phones?

Host Andy Brown helps clinic owners and small business owners like you attract a steady, consistent stream of new patients and clients. The principle behind not wasting lots of money on Adwords is in making sure that your Adwords ads are relevant. When I say relevant, I mean, when someone searches on Google for instance, imagine they search with questions like “how do I knew if my osteopath is qualified?”, “will I have to take my clothes off?”, “will the treatment hurt me?”, and “do I get better treatment if I go to a better osteopath?” – they will be able to view ads that address these questions and when they click they are taken to a relevant landing page. If you consider my question examples above, the person searching within Google expects to see organic results that answer their questions. Google also wants this same experience to apply to when they click on their ads. Sometimes the ads might not be very relevant, they might simply be saying we’r

Host Andy Brown discusses some of the best strategies for writing great content that gets ranked well in Google. Often business owners across Fife in St Andrews, Dunfermline and Kirkcaldy ask me the following : What are we going to do, how are we going to get the top of Google, what should we write about? Fortunately I have a 8 blog marketing tips I can share with you today. 1. Write Naturally – Write Great Content You should really write for your reader. That’s what Google wants, they want you to write for your reader, write in a natural human way, don’t spam your copy with lots of keywords. Don’t stuff your copy every single keyword that you want to be ranked for in Google. It doesn’t work like that anymore; maybe years ago it used to work but not anymore! Google has some of the most intelligent people in the world working for them. They can soon spot if you’re a business playing tricks, and as a result you will get pulled up by Google. It could

Andy Brown discusses how to claim and verify your Google+ Business Page. Consider the situation where someone is looking for your service online. Specifically they are searching on your town name plus the service you offer. For example, it could be St Andrews osteopath, or Edinburgh chiropractor. Here’s the thing, any time you have a search with the name of the service the offer and the town where you provide it, you can guarantee that one of the pages that they will show up will be your Google Plus business page. It’s a page that many businesses don’t know exists! Google gave out millions of these pages a few years ago when they launched Google Plus. They said here’s your business page, even if you don’t have a website you can have this page, please optimize it, we will rank it well in Google for you. But like I said many people don’t realize that they actually have this page. So unfortunately when you do search on a lot of different services p

Andy Brown talks about the forthcoming Triple Your Clients Podcast. Show Transcription Here we are in, well it’s not quite sunny as it’s a little bit overcast, but there’s a bit of blue sky here in St Andrews, Scotland. Up here on the east side, about an hour from Edinburgh if you drive it or train it. I’m here to give you some advice, know-how and tips, on how I can help you with your marketing. That could be for your clinic, because a lot of the businesses I work with are in healthcare. But it could be for any kind of business. So why a podcast? Well, like you, back in 2007-2008, I heard the term podcast, but it got run over by the fast train that was YouTube and online video – the world got taken over with sharing videos – and podcasts got lost. But now we all have iphones and smartphones and we want content on demand. When we’ve got five minutes, when we’re running, or when we are waiting at the bus stop, we have a need for audio and podcasts.