Triple Your Dental Clients Marketing Show

Host Andy Brown discusses how to get more exposure on Facebook. Let’s discuss how to get more exposure in Facebook by truly understanding how EdgeRank works. A lot of people don’t understand how Facebook works. Since the IPO, Facebook has started focusing more on making money, to keep their shareholders happy. They also had to determine how your information gets displayed, and how they were going to make sure you were not inundated with updates from your network but instead only showed you posts you would be interested in. You may ask how is this determined? Facebook tries to look at posts that have a higher engagement rate, and push these ones higher up your newsfeed. They use their own in house algorithm to work this out, called EdgeRank. EdgeRank Determines How Many Of Your Fans See Your Status Updates Thus if you post something for your business on Facebook, it is likely to be seen by 12-14% of your fans or friends.