Triple Your Dental Clients Marketing Show

Today Andy Brown discusses 5 marketing lessons he learned In 2015. 1. Review what has worked for you over the past 6 months and then rinse and repeat. Check out what I learned from uploading a short 1 minute video I created back in July 2013. 2. Commit to a social media platform. Learn about how I created a following of 10k followers on Twitter back in 2008 by going all in on one platform. 3. Understand that whatever platform you are on will be disrupted by advertising or buy out. I discuss what happened to Pinterest and Instagram in the past week. 4. It's very important to write every day. It's a skill you must hone on a daily basis to improve your content marketing as a whole 5. Learn to be creative when it comes to list building. No one wants to sign up to your company newsletter. Replace your newsletter with a free 5 day course and content upgrades on your most popular blog posts. 

Today Andy Brown discusses 10 top reasons why you should use Google Adwords. 1. It's Instant Traffic - no need to wait for traffic as YOU would from SEO and content marketing. 2. You Can Find Out Exactly What People Are Searching On - Google Analytics no longer gives you that all important data! Where else will find the phrases your prospects are using to find the products and services your websites. 3. You Can Beat Your Competitors - leapfrog your competition to the top position in one easy jump. 4. Take Advantage of Remarketing - you can use your Adwords solely for encouraging organic past website visitors to revisit. Maybe they abandoned their shopping cart and you would like to suggest coming back. 5. Complement Your Organic Search - it's impossible to be top of Google for every organic keyphrase search, thus use Adwords to fill in the gaps! 6. Schedule Your Ads To Run When Your Business isn't Busy - on a quiet Wednesday afternoon get the

Today Andy Brown introduces you to the Google Display Network. In This Episode, You'll Hear More About: ** Why You Need To Run Search And Display Network Ads In Separate Campaigns ** What Types Of Sites Are Included In The Google Display Network ** How Ads Are Matched To The Content On Your Website ** How To Easily Create Rich Media Ads Without Extra Resource ** How To Choose What Websites Your Ads Appear On ** How To Select Websites Based On Interest And Hobbies 

Today Andy Brown introduces Google Remarketing. In This Episode, You'll Hear More About: ** Marketing To People Who Have Already Visited Your Website ** How To Capture The Attention Of Those That Didn't Take Action On Your Website ** Why Remarketing Offers The Highest Return On Your Advertising Investment ** Creating Effective Remarketing Ads That Overcome An Objective ** How To Create Customised Lists Based On Specific Advertising Goals ** How To Add The Remarketing Tags To Your Websites ** Creating Custom Audiences Based On Your Visitor Behaviours 

Today Andy Brown discusses 10 marketing fundamentals for business success. In This Episode, You’ll Hear More About: 1. The Value In Building An Email Marketing List. 2. Building Your Platform Vs Spending Too Much Time On Social Media 3. Being Consistent In Your Marketing 4. The Value In Marketing By Telling Stories 5. The Importance Of Learning Copywriting 6. Setting Up Marketing Funnels 7. The Power Of Using Social Proof In Your Marketing 8. The Value Of Oursourcing Some Of Your Marketing Tasks 9. Why You Should Join A Mastermind Group 10. The Importance Of Being Persistent And Keeping Focussed

Today Andy Brown discusses Facebook Video, Google Analytics & Essentialism In This Episode, You’ll Hear More About: ** How To Run A Legal Facebook Competition & Not Break The Rules Like Rory McIlroy ! ** How To Embed Facebook Videos In Your Web Pages ** How to Dominate Video on Every Major Platform ** How To Set Up Goals Within Google Analytics ** Why Now Is The Time To Consider Selling An Online Course To Your Customers ** Why You Need To Read Essentialism By Greg McKeown ** The Number One Reason You Need To Delete Social Media Icons In Your Website Header Check out TripleYourClients.com where Andy Brown helps business owners like you attract a steady, consistent stream of new clients using Google Adwords. 

Today Andy Brown discusses Periscope, being transparent & A/B testing. In This Episode, You’ll Hear More About: ** How To Capitalise On The Opportunities Afforded By Live Streaming App ** Katy Perry’s Advice For Other Artists And How It Affects Your Business ** Why McDonald’s And GiveWell Are Prime Examples Of How To Be Transparent In Your Marketing ** A Massive Wake Up Call : How It’s Time To Realise There Is No Place To Hide ** Improving ROI : Why It’s Important To Split Test Your Marketing Campaigns ** Why Your Content Must Be Shareable And How To Learn How In "The Content Code" ** The Latest From Social Media Marketing World On The Shift From Vanity Metrics To ROI In episode 53 of the Triple Your Clients podcast I follow on from last week where I spoke about the popular live streaming app called Meerkat. This week I compare it to a competitor, owned by Twitter, called Periscope. 

Today Andy Brown discusses Meerkat, Yik Yak and single tasking. In This Episode, You’ll Hear More About: ** Why You Will Get Bored Of Your Content Long Before Your Audience ** How To Use The New Meerkat App To Motivate Your Prospects To Attend A Live Event ** How You Have The Potential Serve Your Local Area Better Using Yik Yak ** How To Outsource Your WordPress Updates And Plugins ** How to Customise Your Social Media Campaigns Across Facebook, Twitter, Instagram and Pinterest ** How To Take Advantage Of The Top Movers Report In Adwords ** Why You Need To Single Task Your Way Through The Day ** How Focusing On One Task Unlocks Ultra Productivity ** The Advantages Of Using The Google Chrome Extension “Session Buddy” In episode 52 of the Triple Your Clients podcast I start with some words of encouragement. I stress it’s important to remember a marketer / business owner will get bored of their own message long before their audience does.

Today Andy Brown discusses Google Chat Button & Google Certified Shops In This Episode, You’ll Hear More About: ** How OKMyOutfit.com Used Peek To Test Their Platform Using Dummy Splash Pages ** Twitter’s Move To Embrace Photos On Their App ** Why Starbucks Is Launching Its Own Media Company ** Adwords Search Terms Report Improvements ** Google Opening It’s First Physical Store ** The Future Of The Google Chat Button For Businesses ** How To Keep Visitors On Your Site For Longer ** The Advantages Of Joining Google Certified Shops ** Some Amazing Facts About Online Marketing Spend ** How To Easily Check Whether Your Website is Mobile Friendly In episode 51 of the Triple Your Clients podcast I discuss sightings of a new Google Chat Button and what it means for your business. Google is currently displaying a chat button in some of the knowledge graph local boxes.

Today Andy Brown discusses recent Google+ changes, the new Adwords app and the new multi photo carousel Instagram ads. In This Episode, You’ll Hear More About: ** The Demise Of Google+ And What Happens Next ** A Quick Way To Make Sure Your Emails Find The Right Gmail Tab ** The Opportunity To Grab Alan Martin’s Free Book On Email Marketing ** How To Easily Access Your Adwords Statistics On The Go ** How To Get A Free Video Of Someone Using Your Website ** A New Exciting Way To Advertise Your Business In Instagram In episode 50 of the Triple Your Clients podcast I discuss the big news that Google+ is being split into photos and streams. There’s no official comment about Google Hangouts, but it looks like this will become an individual communication product. It seems Google is finally killing the Google+ brand, having launched the product back in 2011. On the show I give out a shout out to Alan Martin from Chat-Marketing.co.uk. 

Today Andy Brown discusses mobile friendly search results and call only Google Adwords campaigns. In This Episode, You’ll Hear More About: ** Why The 21st April 2015 Is Critical To Your Google Ranking ** How To Easily Check Whether Your Website is Mobile Friendly ** Why I’m Inspired By Ernest Hemingway’s Writing Room ** Where To Catch Up With Weekly Digital News In A Bite Sized Chunk ** 3 Proven Tips To Supercharge Your Google Adwords Ads In episode 49 of the Triple Your Clients podcast I discuss how Google are now intent on offering more mobile friendly search results. It was only a matter of time and from the 21st April 2015 mobile friendliness will become an important ranking signal. It will affect all languages and Google states it will have a significant impact on the search results. I recommend using Google’s Mobile Friendly Test to check whether your website is mobile friendly. 

Today Andy Brown discusses email headlines, being consistent & remarketing. In This Episode, You’ll Hear More About: ** How To Improve Your Email Open Rates ** What Teenagers Really Think Of The Different Social Media Channels ** The New Apple CarPlay – Currently In A Ferrari California T But Soon To Be In Most Models ** Zoe Sugg’s 7.4 Million Subscribers And Why It Matters To You ** How to Follow Up Using Remarketing Without Being A Stalker ** Why It’s Important To Know What A Customer Is Worth To You In episode 48 of the Triple Your Clients podcast I discuss quick and easy ways to improve your email marketing open rates. I offer you several proven examples and explain how to tweak your email headlines to improve your open rate percentages. Following this there’s reference to a great article on what teenagers think of social media written by an actual teenager!

Today Andy Brown discusses Feefo, Facebook videos & The Google Twitter deal. In This Episode, You’ll Hear More About: ** How To Automatically Display Customer Reviews On Your Website ** Why I’m Testing The Mediation App “Calm” ** How To Be “That Business” With Gold Stars In Their Google Adwords ads ** Why You Need To Seriously Consider Single Optin ** What We Can Learn From Steve Chou At MyWifeQuitHerJob.com ** How To Easily Grow Your Email List Through Viral Giveaways ** How A Screaming Frog Can Improve Your Website SEO In episode 47 of the Triple Your Clients podcast I discuss the ever increasing interest in podcasting. It truly represents a fantastic opportunity for every business. They can be confident they are publishing their content on a platform that will only get more popular over the coming years. 

Today Andy Brown discusses the new Twitter video feature, how to get authority inbound links and how to not pay for views on YouTube Advertising. In This Episode, You’ll Hear More About: ** How A 9 Year Old Makes Over $1 Million On His YouTube Channel Creating Toy Reviews ** Why The Mad Marketing Podcast is a Must Listen For All Content Marketers ** Why Doodle Will Definitely Save You Time When Planning Your Next Meeting ** How To Ride The Instagram Hashtag Wave And Gain More Business ** How The Latest Video Feature In Twitter Will Be A Game Changer ** How To Avoid Paying For Views Using YouTube Advertising In episode 46 of the Triple Your Clients podcast I discuss how I’m able to use a Rode SmartLav + mic, the Auphonic app and my iphone to record this podcast. It allows me to be flexible in terms of where I record the podcast and makes for fast editing and production. 

Today Andy Brown discusses current mobile trends, how to improve your platform and the importance of generating customer reviews. In This Episode, You’ll Hear More About: * The Angry Birds “Overnight” Success Story – After 51 Unsuccessful Games! * The 300 Hours Of Video Uploaded To YouTube Every Minute * The 1/2 Billion People Who Only Access Facebook On Their Devices * TheSkimm.com – An Example Of How Email Marketing Is Changing Fast * The Importance of Reviews on Google My Business, LinkedIn, iTunes, Amazon & TripAdvisor * Why 70% Of The Buying Decision Is Made Before They Contact Your Business * Why Many Businesses Are Losing Customers Due To A Poor FAQ Page I discuss some of the broad technological trends affecting the way in which every business markets themselves. This includes the way in which more and more people are solely accessing the internet on their mobile devices. 

Today Andy Brown discusses content marketing, Instagram hashtags & Kindle Email Marketing. In This Episode, You’ll Hear More About: * The Minimum Length Of Content To Beat Your Competitor * How It’s Possible To Rank On Page 1 Of Google A Decade Later! * The Benefits Of Using A Maximum Of 30 Hashtags On Instagram * How To Build Your Email List Using Kindle Publishing.

Today Andy Brown discusses Barack Obama's email marketing campaigns, Apple's CarPlay, the advantages of Inbox Zero, the Michelin Guide and Social Media ROI. In This Episode, You’ll Hear More About: * Why Listening To Your Market Is Key To Pivoting Correctly * My Best Performing Email Subject Titles * The Science Behind Barack Obama’s Presidential Email Campaign * How To Achieve A 40+% Email Open Rate * The Future Of Podcasting In 2015 & Why It Matters * What It Takes To Have No Emails In Your InBox * Lessons You Can Learn From Michelin Tyres * Tracking Your Social Media ROI 

Today Andy Brown from http://www.TripleYourClients.com/podcasts discusses Facebook Advertising, Goal Setting, Sleep & Tesco’s CEO. In This Episode, You’ll Hear More About: * Why I Changed From A Daily To A Weekly Show * My Top Podcast Recommendations For Entertainment And Business * The 9 Word Email That Out Performs All Other Emails * Why You Need To Pay Attention To The New Facebook Rules In 2015 * My 10 Goals For 2015 And My Buddy “MART” * What It Takes To Succeed By Eric Thomas * Why 10 pm Is The Optimal Bedtime * How Your Morning Ritual Is Key To Your Business Success * How Even The Largest Companies Get It So Wrong In episode 42 of the Triple Your Clients podcast we change from a daily to a weekly format. The show will be ready and waiting for you from 7am (BST) every Monday morning. I liked the way I look forward to my favourite podcasts, knowing they would go live at a specific time each week. Thus this was my primary motivation for changing the schedule, as well as the fact

Today Andy Brown discusses how easy and quick it is to set up Google Analytics custom alerts. They are excellent for informing you of the status and performance of your business website. Furthermore you can set up daily alerts to notify you of any increases or decreases in your traffic levels. Equally you can set up a custom alert to let you know when your website is down, by creating an alert that triggers when you have no page views. Custom alerts are excellent for motivating you and your co-workers. If you have worked hard on a new content marketing strategy it's great to be the first to know when you meet your monthly organic user goals. Set some alerts up today and enjoy the benefits of knowing exactly what's happening with your website on a daily, weekly and monthly basis. 

In today's podcast I discuss how your business type and the relationship you have with your prospects and customers will determine whether you should use Aweber or Mailchimp. In short, I make this critical decision easy for you. Have you ever wondered what email autoresponder provider to use for your business? It's certainly a question I get asked all the time. Specifically many clients want to know whether they should use Aweber or MailChimp. It's a big decision and certainly no ones wants to move their list once they have started to build it.