Internet Marketing: Insider Tips And Advice For Online Marketing

On today's episode of the Internet Marketing Podcast, Andy is joined by Darren Shaw, Founder & President at Whitespark to talk about how to take a business from nothing to ranking in local search. Darren presented at April's BrightonSEO conference and presented a case study case study where he took a business from zero online presence to ranking fairly well in the local results within about 5 months. He explains that it was a great opportunity to step through the typical local search work one piece at a time to see what impact each piece would have on rankings.  You'll learn all about that on the show, plus:  How long it takes to go from absolutely zero online presence to ranking in the local packHow getting your citations indexed can actually impact negatively on your rankingsThe tactics or strategies that have the biggest impact on local pack rankingsDarren also provides his top tips for the audience when it comes to tanking in local search. If you'd like to connect with Darren

On today's show, Andy is joined by Andrew Sumitani Senior Director of Marketing, at TINYpulse, and Jason Woodford, our very own CEO here at SiteVisibility to talk about how marketers can make or break the employee experience. On the show you'll learn: Why company culture is so important and why marketers should care  How the right company culture can help you to attract the right employeesThe correlation between why companies that are big on marketing tend to nail employee engagement How communications and employee engagement intersect and how often marketers are champions of the employee experienceHow we, at SiteVisibility have used TINYPulse to help us improve our company culture and communicationPlus, Andrew provides his top tip/key takeaway for the audience. If you'd like to connect with Andrew, you can find him on Twitter here and you can find out more details about TINYcon in September here.   See acast.com/privacy for privacy and opt-out information.

On today's episode of the Internet Marketing Podcast, Andy is joined by Oliver Brett, SEO Manager at Screaming Frog to talk about how to make fake news for links.On the show you'll learn:Why you should consider fake product launches or blog posts depicting weird or hilarious misfortunes in your marketing effortsWhy you need to create a narrative that's lighthearted and funny & work with an open minded clientExamples of when fake news or PR link bait stunts have worked well including the Privy Pee & How you can find topical news stories to jump on the back of The advantages and disadvantages of using this type of content in your marketing effortPlus, Oliver provides his top tip for the audience.If you'd like to connect with Oliver, you can find him on Twitter here and on LinkedIn here.  See acast.com/privacy for privacy and opt-out information.

On today's episode of the Internet Marketing Podcast, Andy is joined by Phil Nottingham, Brand Strategist at Wistia to talk about video and how to use them strategically in your marketing. On the show you'll learn: The opportunity that video presents for agenciesWhy agencies will need to be able to produce videos for their clients How the balance of difficulty between production and distribution has reversed over timeHow we should be planning our videosHow one to one video has come about and when you can be using themWhen live streaming works and it's limitations The nature of the videos that organisations are making todayPlus, Phil provides his top-tip for the audience. If you'd like to connect with Phil, you can find him on Twitter here and on LinkedIn here.   See acast.com/privacy for privacy and opt-out information.

On today's episode of the Internet Marketing Podcast, Andy is joined by Daniel Gilbert, Founder & CEO of Brainlabs to talk about the future of the agency model and the in-housing trend. On the show you'll learn: What in-housing meansWhy in-housing has become a trend within marketingHow agencies can evolve and thrive todayHow GDPR has actually impacted businesses How you can attract and acquire genuine talent when hiring Plus, Daniel provides his top tip/key takeaway for the audience. If you'd like to connect with Daniel you can find him on Twitter here and on LinkedIn here.    See acast.com/privacy for privacy and opt-out information.

On today's episode of the Internet Marketing Podcast, Andy is joined by Neil Patel, Co-Founder at Neil Patel Digital to talk about email marketing and why it might be time to scrub your email list as well as podcasts and podcasting analytics. Plus, Neil provides his predictions for where SEO is heading in the near future. On the show you'll learn:Why email marketing isn't deadWhy you should be using email marketingWhy email marketing is a great way to build traffic to your siteWhy it might be time to scrub your email listWhy podcasting analytics is a tricky subject Why Neil believes Libsyn provides the best podcast analytics dataWhy organic traffic will drop in the near futureWhy SEO will turn into a winner takes all scenario when it comes to voice searchPlus Neil provides his top tip/key takeaway for the audience.If you'd like to connect with Neil you can do so on Twitter here and you can find his extremely popular personal blog here.   See acast.com/privacy for privacy and opt-out i

On today's episode of the Internet Marketing Podcast, Andy is joined once again by Greg Gifford, Vice President of Search at DealerOn to talk about the latest goings on in the world of Local SEO and how to optimise for Google My Business. On the show you'll learn: The difference between SEO & Local SEOWhy Google uses it's local algorithm for certain queries The latest updates in the world of Local SEO Why Google My Business is your new homepage when it comes to Local SEOWhat Questions & Answers are and how you should be using themWhy you should be using Google Posts to create your own promotional ads in Google My BusinessWhy it's important to choose the right categories when it comes to Local SEOPlus Greg provides his top tip for the audience. If you'd like to connect with Greg you can find him on LinkedIn here and on Twitter here.   See acast.com/privacy for privacy and opt-out information.

On today's episode of the Internet Marketing Podcast, Andy is joined by Ryan Bonnici, Chief Marketing Officer at G2 to talk about a range of topics including re-branding, hiring and mental health in the workplace. On the show you'll learn: Why & how G2 Crowd re-branded to G2Why internal buy-in is key when it comes to a re-brand What to look for in rockstar candidates when hiringWhy it's important to "hire slow but fire fast"How to get your team doing amazing & disruptive marketingWhy it's important to talk about mental healthHow not to burn out in a high pressure jobWhy it's important to be open with your team when it comes to mental health Plus, Ryan provides his top tip/key takeaway. If you'd like to connect with Ryan you can find him on Twitter here and on LinkedIn here. You can also find out more about Bring Change to Mind here.   See acast.com/privacy for privacy and opt-out information.

On today's episode of the Internet Marketing Podcast, Andy is joined by Steve Gordon, author & founder of The Unstoppable CEO to talk about 4 ways to overcome the challenges in growing and attracting clients as a service based business. On the show you'll learn: How to focus on the ideal client for your business Why it's important to move away from just working with anyone who has the cashHow having ideal clients in mind can help you to focus in our your overall marketing messageHow you can create a demand for your services in a way that works for you Why relationships are extremely important in attracting and retaining clientsHow you can build relationships online The importance of nurturing and following-up with your contacts How to follow-up without being too intrusivePlus Steve provides his key takeaway for the audience.   See acast.com/privacy for privacy and opt-out information.

On today's episode of the Internet Marketing Podcast, Andy is joined by Tom Schwab, Founder & Chief Evangelist Officer at Interview Valet to talk about podcasting and why it should play an important part in your marketing strategy. On the show you'll learn:  Why podcast interviews convert 25 times better than blogsHow podcasts can help to build trustHow to find and get booked on the podcasts that matter to your businessHow to be an ideal guest & predictably turn listeners into leadsWhy you should have a landing page for your podcast showPlus, Tom provides his top tip/key takeaway. If you'd like to connect with Tom you can find him on Twitter here and on LinkedIn here.   See acast.com/privacy for privacy and opt-out information.

On today's episode of the Internet Marketing Podcast, Andy is joined by Kevan Lee, VP of Marketing at Buffer to talk about a range of topics including the state of content marketing & social media in 2019 & how to build your marketing team, plus he provides his tips for marketing strategy. On the show you'll learn: What content marketing & social media look like in 2019What interactive posts are and why you should be using themWhere podcasting is heading in 2019Tips for how to build your marketing teamTips for marketing strategy including frameworks to use and how to stay on trackPlus, Kevan provides his top tip/key takeaway. If you'd like to connect with Kevan you can find him on Twitter here, Instagram here and on LinkedIn here.   See acast.com/privacy for privacy and opt-out information.

In this week's episode, we're joined by Anton Kraly, CEO at DropShipLifelstyle.comAnton joins us to share his hottest tips on how to increase conversions in Shopify using simple but effective product page techniques.You'll learn: The difference between drop-shipping and affiliate marketingThe tools you need to help manage your Shopify inventoryHow to effectively use offers to drive urgencyHow you can adjust your navigation to funnel users through to conversionWhy you should use the Questions & Answers Shopify app to boost your organic searchTo find out more about Anton, visit dropshiplifestyle.com or ecommercelifestyle.com for Anton's podcast.  See acast.com/privacy for privacy and opt-out information.

On today's episode of the Internet Marketing Podcast Andy is joined by Dhar Mann, motivational speaker, Founder and CEO of LiveGlam Inc to talk about his life as an entrepreneur, how he built his business and his tips for bouncing back from failure along the way. On the show you'll learn: Why you constantly need to be able to adapt and learn new things as an entrepreneur All about the power of social media influence Why social media influencers are the "new celebrities"Dhar's tips for those who want to start with influencer marketing Dhar's top tips for moving your business online Tips for bouncing back from failureThe power of video as a form of content marketing If you'd like to connect with Dhar you can find him on Twitter here. You can also find his personal website here.   See acast.com/privacy for privacy and opt-out information.

In this week's episode we're joined by Brad Geddes. Author, speaker and Co-Founder of AdAlysis.Discussing the topic of AI and machine learning and its impact in marketing, you'll learn:The key strengths of humans vs machines (hurrah!)Why the future requires humans & computers to work togetherWhy lightning = beefWhy machines aren't quite ready to write all of your adsHow machine learning is impacting bid management in paid mediaWhy larger corporations have a distinct advantage when it comes to using machine learningYou can connect with Brad on Twitter @bgtheory or via adalysis.com.  See acast.com/privacy for privacy and opt-out information.

On today's episode of the Internet Marketing Podcast, Andy is joined by Barry Schwartz, keynote speaker, editor of Search Engine Roundtable, News editor at Search Engine Land, self confessed search geek, and CEO of RustyBrick in New York to talk about the latest SEO news that we need to be aware of. On the show you'll learn: Whether or not Click Through Rate (CTR) affects your rankings How CTR affects personalised results How Google detects YMYL (Your Money, Your Life) queries and adjusts for itHow Google adjusts it's algortihm for categories of queries but not industries How Bing has opened it’s API for indexPlus Barry provides his top tip/key takeaway.If you'd like to connect with Barry, you can find him on Twitter here.  See acast.com/privacy for privacy and opt-out information.

On today's episode of the Internet Marketing Podcast, Andy is joined by Neil Maclean, Digital Marketing Consultant, Coach, and Founder of ShoneyDigital to talk about how to grow your business with your customer journey. On the show, you'll learn:  The Importance of building a customer journeyNeil's example of a customer journeyThe best things we can do with online marketing to make our full customer journey successfulWhy you need to create a content marketing strategy that delivers value throughout - from attention to the highest priced productsWhy you should be using paid advertising to accelerate the content at every stageHow remarketing can help you to massively increase your ROIPlus Neil provides his top tip/key takeaway. If you'd like to connect with Neil, you can find him on Twitter here on Instagram here.   See acast.com/privacy for privacy and opt-out information.

On today's episode of the Internet Marketing Podcast, Andy is joined by Mark W Schaefer, internationally-acclaimed speaker, author and college educator, to talk about his book Marketing Rebellion: The Most Human Company Wins and how there's been a shift in power among brands and their customers. On the show you'll learn: How there's been a shift in power in terms of brand and customersHow customers have become marketers for brands among the rebellion against advertisingWhy customers always win and why customer loyalty is becoming harder to gainWhy Mark is against marketing automation and thinks it's the enemy of great marketingMark's manifesto for human-centered marketingPlus Mark provides his top tip for the audience. If you'd like to connect with Mark, you can find him on Twitter here and on LinkedIn here. You can also find more info on his books, his podcast and blog here.        See acast.com/privacy for privacy and opt-out information.

On today's Internet Marketing Podcast, Andy is joined by Marketing Automation Consultant, Magnus Unemyr to talk about marketing automation and how data-driven automation can take marketing to the next level. On the show you'll learn: Some areas of marketing that AI can help with that you may not know about e.g. predictive pricingHow you can undertake marketing automation based on data from the Internet of ThingsMagnus' predictions for the future of marketing automationHow AI based technologies can help with the automation of content generationPlus, Magnus provides his top tip/key takeaway. You can find Magnus' site here, his course on Marketing Automation here. Plus you can find his ebook here. If you'd like to connect with Magnus, you can find him on Twitter here and on LinkedIn here.   See acast.com/privacy for privacy and opt-out information.

On today's episode of the Internet Marketing Podcast, Andy is joined by Patrick McKenna, Founder and CEO at Strike Social to talk about machine learning and the future of advertising. On the show you'll learn:How Patrick was able to grow Strike Social quicklyHow AI/Machine Learning can help with multi-variant testing What DV360 isThe trends Patrick sees coming in the next 24 months across the major social platformsPatrick's tips to help you be more successful within your advertising?Plus, Patrick provides his top tip/key takeaway for the audience. If you'd like to connect with Patrick, you can find him on Twitter here and on LinkedIn here.   See acast.com/privacy for privacy and opt-out information.

On today's Internet Marketing Podcast, Andy is joined by Martin Gontovnikas (Gonto) VP of Marketing and Product at Auth0 to talk about how you can apply product discovery techniques in marketing. On the show you'll learn: What the Angular framework is Martin's take on the main product techniques, Product Discovery and Product DeliveryHow you can apply Discovery in MarketingHow interviews can help with thisHow you can apply Delivery in Marketing Plus, as usual, Martin provides his top tip/key takeaway for the audience. If you'd like to connect with Gonto, you can find his personal site here and you can also find him on Twitter here.  See acast.com/privacy for privacy and opt-out information.