Marketing Optimization w/ AlexDesigns - Ecommerce, Conversion Growth & Startup Business
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Sinopse
Make more money from your existing website traffic. Learn from the best in conversion rate optimization, content marketing and web analytics. Grow your startups success to maximize ROI. Alex Harris is a paid public speaker and best selling author on Amazon. Improve conversions, generate more leads and make more money from your website every Sunday. Suggest your topics and guest on twitter @AlexDesigns. Alex Harris interviews the best in Conversion Optimization, Ecommerce, Search Engine Optimization SEO, web design, landing pages, inbound, Google Analytics, and advanced digital marketing. Marketing optimization for business growth using online marketing, lead generation, content marketing, analytics, A/B testing and growth hackers. Tools mentioned so far include LeadPages, HubSpot, Facebook, CrazyEgg, Kissmetrics, Optimizely and Visual Website Optimizer. Ask about the Conversion Rate Optimization Mastermind Group. Perfect for entrepreneurs, growth startup business and online marketing mastery.
Episódios
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125 - Stories To Inspire You with Julian Hosp
27/12/2015 Duração: 30min25 Stories I would tell my Younger Self: An inspiring and motivational blueprint for millennials on how their seemingly small decisions often have huge and unexpected impacts on their lives. Make more money from your website. Get your conversion plan at http://alexdesigns.com
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124 - RE-SCRIPT YOUR LIFE with Zephan Blaxberg
20/12/2015 Duração: 32minWelcome to the podcast with AlexDesignsSeries where I interview creative entrepreneursToday we have Zephan BlaxbergAuthor of LIFE RE-SCRIPTED& host of the The Year Of Purpose Podcast:Make more money from your website. Get your conversion plan at http://alexdesigns.com
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123 - Use Backend Data to Create Your Funnel with Taylor Welch
13/12/2015 Duração: 24minUse Backend Data to Create Your Funnel with Taylor WelchMake more money from your website. Get your conversion plan at http://alexdesigns.com
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Tips - Navigation for eCommerce
09/12/2015 Duração: 05minWhy The Navigation on Your eCommerce Website is So Important Having a simple and easy-to-understand navigation is essential to any e-commerce site. The strategy is to make it clear where you want people to go. This will establish the hierarchy of all the content and products in your store. It all comes back to not making people guess about where to go. You want to guide them to right place in the shortest amount of clicks. Doing this will decrease any confusion and increase conversions. Also, use dropdown menus only if it makes sense. You do not want to clutter your top navigation with every single page from your website.Make more money from your website. Get your conversion plan at http://alexdesigns.com
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122 - Growing Your Business with Optimisation with Paul Rouke
06/12/2015 Duração: 30minGrowing Your Business with Optimisation with Paul RoukeMake more money from your website. Get your conversion plan at http://alexdesigns.com
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Tips - Increase AOV, Average Order Value for eCommerce
02/12/2015 Duração: 07minHow to Increase Average Order Value AOV on A eCommerce WebsiteOne of the best ways to make more money from your e-commerce website is to increase the average order size of a customer’s purchase. There are many strategic ways to accomplish this goal. While this process can be unique to your products and services, it is important to experiment with trying to get customers to buy more items from you. This can involve a different strategy for new visitors versus returning customers. The end result will be a large lifetime value of customers and increased profit.Make more money from your website. Get your conversion plan at http://alexdesigns.com
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Tips - Homepage of Your eCommerce Site
25/11/2015 Duração: 06minThis may be the most important web page you have. This page will introduce your brand and outline the user experience for the rest of your website. This should be one of the main areas of your e-commerce site that you continue to improve. You should test sending traffic to this page versus a dedicated landing page. In many tests, we have found that conversion rates are higher for e-commerce websites when we send all the paid advertising to the product details, category, or a stand-alone landing page. This is something that could be different for each e-commerce store and something you need to test.Make more money from your website. Get your conversion plan at http://alexdesigns.com
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Tips - Social Proof To Increase eCommerce Sales
18/11/2015 Duração: 06minHow to Use Social Proof To Increase eCommerce Sales and LeadsMake more money from your website. Get your conversion plan at http://alexdesigns.com
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121 - Massive PR Exposure & Leveraging Connections with Greg Rollett
15/11/2015 Duração: 33minGetting Massive PR Exposure & Leveraging Connections with Greg RollettMake more money from your website. Get your conversion plan at http://alexdesigns.com
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Tips - Product Detail Pages for eCommerce
11/11/2015 Duração: 11minThis is the page that explains everything about the individual product item. Not only is this page important for conversions, but it is also great for search engine rankings. These very specific item detail pages are one of the best sections of your website to optimize to improve conversion rates.Make more money from your website. Get your conversion plan at http://alexdesigns.com
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120 - Tips for Running An eCommerce Business Online – Travis Marziani
08/11/2015 Duração: 30minTips for Running An eCommerce Business Online – Travis Marziani Make more money from your website. Get your conversion plan at http://alexdesigns.com
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Tips - Product Category Pages for eCommerce Website
04/11/2015 Duração: 07minThis is one of the major templates for an e-commerce website. It can be linked from navigation and the homepage, and also receive dedicated, paid advertising traffic. People arriving at these sections will want to click or scroll. If they are not able to find the items they are looking for, they will exit the page. Finding the right architecture for this page will take some experimentation. You may want to add buttons to each of the items listed, or it may be better not to have buttons. If possible, you do want a quick view option. This allows people to view an overlay pop-up to get a glimpse of the details for each product. You also want to include the price of each item along with the star images for the number of reviews the item has received.Make more money from your website. Get your conversion plan at http://alexdesigns.com
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119 - Using Direct Response Copywriting To Increase Website Conversions with Alyson Lex
01/11/2015 Duração: 23minUsing Direct Response Copywriting To Increase Website Conversions Make more money from your website. Get your conversion plan at http://alexdesigns.com
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Tips - Header of Your eCommerce Website
28/10/2015 Duração: 08minThe header area of your website is the utility area. This is a functional space that guides visitors to the sections of your website that they want to go to. This includes the logo, navigation box, search box, and global links. You want to determine what the most important elements of your website and have links to those sections in your header. The header needs to be simple but very functional.Make more money from your website. Get your conversion plan at http://alexdesigns.com
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118 - Become a Professional Comedian with Jason Saenz – Inspiring Story to Grow As an Artist
25/10/2015 Duração: 41minBecome a Professional Comedian with Jason Saenz – Inspiring Story to Grow As an Artist Make more money from your website. Get your conversion plan at http://alexdesigns.com
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Tips - Return Policy and Shipping Information for Ecommerce
21/10/2015 Duração: 05minEvery good e-commerce web store has a clear return policy. You need to display details of your refund policy, and how a customer can return a product. This also applies to the shipping information. Tell people how items are shipped and when. For example, if you are using FedEx, UPS, or another delivery service, links to these sections should be displayed throughout your website. This includes your footer and product details page, and on a dedicated page with all the detailed information.Make more money from your website. Get your conversion plan at http://alexdesigns.com
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117- SaaS Startup Growth with Conversion Testing - Liam Martin from Staff.com
18/10/2015 Duração: 28minLearn How To Grow Your SaaS Startup with Conversion Testing with Liam Martin from Staff.com and TimeDoctor. Make more money from your website. Get your conversion plan at http://alexdesigns.com
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Tips - Unique Value Proposition (UVP) for eCommerce
14/10/2015 Duração: 05minThere are probably many websites that have similar products or services to what you sell. In order to differentiate yourself from your competition, you want to establish a clear unique value proposition (UVP). The UVP should be displayed on your homepage and also across the rest of your website. This will ensure that visitors know what you are selling when they arrive at your website. The average visitor has a first impression of your website within just a few seconds. Making the UVP easy to read will give visitors a better first impression of your website and the products you are selling.Make more money from your website. Get your conversion plan at http://alexdesigns.com
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116 - How to Increase Conversions for Your Bootstrapped SaaS Startup - David Schneider
11/10/2015 Duração: 22minIncrease Conversions for Your Bootstrapped SaaS StartupMake more money from your website. Get your conversion plan at http://alexdesigns.com
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Tips - Checkout Process
07/10/2015 Duração: 09minTips to Improve Your eCommerce Checkout ProcessThis is the most important section on all e-commerce websites. That is because everyone needs to pass through this section before completing a sale. That is why you need to spend a lot of time to ensure it is the best experience possible for your customers. You shouldn’t be doing anything too fancy here. Keep it really simple, and make it clear what the user is to do next. Also show your phone number. That way, if they do not feel comfortable checking out online, they can call to order.Make more money from your website. Get your conversion plan at http://alexdesigns.com