Ru Anderson's High Performance Living Podcast

This week on the podcast I’m joined by Gen Gordon, a director of Tactic Counsel (http://www.tacticcounsel.com). We chat about business within the health and fitness industry, something that’s new on the HPL podcast and a topic that I’ve never previously talked about. Gen specialises in brand marketing for coaches and athletes, as well as sports sponsorships. So if you’re a trainer or coach working in this industry, this is a must listen podcast. We chat: - The key aspects to consider when starting your own fitness business - The fundamentals to creating a brand and identity in the industry  - Why identifying your core values is essential - How to create sustainability in a busy and competitive industry  - The benefits to gaining sponsorship and what this really means Full fat show and one not to miss.