My Business On Purpose

If you are comparing your 2022 to 2020 and 2021 you may want to pause. Standing here at the early sunset hours of 2022 we are feeling a very real metaphor. It goes like this. During 2020 and 2021 many of our businesses were barreling down the business highway at 90 mph winding hot at 10,000 RPMs. Today, it already feels like a massive slowdown, and it has been.  Let’s not lose perspective, though… instead of going from 90 mph to 0…we are now riding down the highway at a more sustainable, more comfortable pace of 70 mph, and the good news is that we are only running at 5,000 RPMs. In other words, it is taking far less effort to go just a little bit slower and start to get some breathing room.  The problem is that our human minds have grown accustomed to the speed, breathlessness, chaos, and cash flow of the past two years and we don’t know how to mentally or emotionally throttle our expectations, let alone our spending habits. New norms have emerged over the past two years; pricing volatility, material, and lo