Art Of The Kickstart

In this episode of Art of the Kickstart, we spoke with Darya Forutanpour, Founder and CEO of Blanktech and her father Babak Forutanpour. Together they created Blanktech, a weighted blanket designed for full functionality while reading or lounging. They looked at the market, filled with known brands and created a product that combined the features they wish had existed in one product. Listen to learn their process from idea through prototyping to launch. This father-daughter has deep admiration and care for one another, and that translates into a thoughtful product Short on time? Here's what we talked about. After an idea, it’s time to do market research to make sure it doesn’t exist. Especially when the idea is a fairly simple one, make sure that you’re creating something new, or a new iteration on a concept. Darya and Babak prototyped most of the product close to home, here’s how they went about it. Babak’s launched products before, but says finding the right partner was a key to success.