Art Of The Kickstart

In this episode of Art of the Kickstart, we spoke with Brock Massner, CEO and co-founder of NV Athletics and the inventor of the NV Rack. NV Rack is a patented Non-Varying Resistance™ system that’s made up of two universal squat rack attachments that allow you to add resistance or assistance to any lift or movement. Brock’s background in fitness sparked the idea for the NV Rack, but it’s his involvement with younger athletes and beginners that encouraged him to pursue the product development process for NV Rack. Listen to learn how Brock and his family-based team used feedback from their athletic communities to push NV Rack one step further. Short on time? Here's what we talked about. Brock tested his prototype on members in his gym and the athletes he was training. The feedback he received prompted him to work with a product development team to develop the prototype further.  Trust is a huge part of launching a product successfully. Who are you partnered with? Do you trust them? Through e