Art Of The Kickstart

In this episode of Art of the Kickstart, we spoke with Isaiah Vang and Justin Kujath, the co-founders of Espresso Pig. Isaiah and Justin knew they had to do something about the waste created by coffee pods, but they didn't know how. After tirelessly researching the market and learning about different materials, the team started prototyping Espresso Pig’s Pig Pods, but it wasn’t an easy road. They faced design challenges and worked hard to find a workaround. Listen to learn how the Espresso Pig team successfully created a plastic-free coffee pod and launched their Kickstarter campaign. Short on time? Here's what we talked about. Breaking into a saturated industry is difficult, so Justin and Isaish focused on a niche community within the coffee industry.  Justin and Isaiah conducted market research and were shocked to learn that their idea hadn’t been attempted before. Market research matters. Prototyping the product wasn’t easy. Because they were attempting something new, the team had to le