Art Biz Podcast

There is no denying the importance of video these days. Whether you're chasing the Instagram algorithm for reels, streaming live on YouTube, or pulling together a video bio for your website, it's more valuable than ever to make good videos. My guest on The Art Biz is Zach Wolfson, a filmmaker who has seen all kinds of artists' videos—the good, the bad, and the cringy. He has joined me to discuss four of the most common mistakes he sees artists making with their videos, and he also shares simple tips that will greatly improve your videos with just a little bit of tweaking. It’s definitely worth the effort because, as he says, it is so important to leave behind a legacy that extends beyond your artwork. Highlights Zach’s career in filmmaking led to teaching artists how to make mini art videos. (1:50) Horizontal or vertical filming—which does Zach prefer? (5:50) Mistakes artists make when editing transitions in videos. (7:38) Overproducing filters, text, and other distracting elements. (10:52) Slowing