Stamats Insights

Reach and engagement are more important than ever in 2019. Crafting viral content is the key to long-term success in non-traditional student marketing. Once perceived as a matter of luck, viral content requires thoughtful storytelling through visuals, relevance, and emotion. In our latest podcast, Christoph Trappe speaks with Dr. Wes Sumner, VP of marketing and communications at Florida Institute of Technology, about creating viral videos that help achieve your business goals. Dr. Sumner led the breakout session Lightning in a Bottle: How Your Viral Video Can Spark Media Attention at the Adult Student Marketing Conference in San Diego, in February 2019. --- Support this podcast: https://anchor.fm/stamats/support