Stamats Insights

Collecting the data of prospective students is a necessity in the 21st century. However, asking for too much can dissuade prospective non-traditional students from finishing their application. Non-traditional students seek value for their time, as well as respect for their privacy. By reducing the amount of hurdles, those potential students that began at the top of the marketing funnel come closer to conversion. However, the difference between too much data collection and just enough is a thin line, which is why Katie Booth, director of admissions at Mount Vernon Nazarene University, wants to help navigate the pitfalls and benefits of student data collection. Read More About Why Content Marketing Works --- Support this podcast: https://anchor.fm/stamats/support