Art Of The Kickstart

Entrepreneur ​U​ses ​L​oyal ​B​ackers’ ​Feedback to ​L​aunch ​S​econd ​Campaign

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Sinopse

In this episode of Art of the Kickstart, we spoke with Mark Coombs, Co-Founder of Sleepout and creator of Sleepout Home. Sleepout Curtain and Sleepout Home are blackout curtains that block all the light from windows. When they initially approached curtain companies with the idea, they were told it was impossible, and no one would support it. After their first successful Kickstarter campaign, Mark and Hannah, the other co-founder, took customer feedback and their own experience of purchasing a home and launched a second campaign. It funded in under 10 minutes. Listen to learn how Mark and the rest of the Sleepout team used their community and campaign supporters to design and launch their newest product. Short on time? Here's what we talked about. Mark and his team took the core idea from their first campaign and transformed it into a new product with its own Kickstarter campaign.  Sleepout focused on converting community feedback into a product with the help of manufacturers and engineers. T