Art Of The Kickstart

First-time Crowdfunder Harnesses the Crowd to Improve the Shaving Experience

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Sinopse

In this episode of Art of the Kickstart, we spoke with Attila Madarasz, advisory board member of BAM Concepts and creator of BLADEMAX. BLADEMAX is a revolutionary product from a team looking to save consumers money on shaving razors and to save the earth one razor at a time. As a first-time crowdfunder, Attila was convinced to launch BLADEMAX on Kickstarter after learning about how crowdfunding and Kickstarter work. He was excited to see if the people would also support BLADEMAX. Listen to learn how Attila and his team designed BLADEMAX and launched on Kickstarter. Short on time? Here's what we talked about. Attila learned the science behind BLADEMAX, which was used to strengthen the testing of the product.  Attila explains how crowdfunding was an easy choice for him and his team to make when deciding how to fund BLADEMAX. Most consumers are focused on immediate results rather than the long-haul, and the BLADEMAX team recognized this when designing their product. Beta testing allowed Att