May The Best Brand Win

Ah, the rebrand, the refresh, the new coat of paint, the fresh application of lipstick to pretty much the same ol pig.  We do it all the time - but why?  and how?  And what makes a rebranding effort work?  We’ll hit all of that and more as well as delve deep into who’s winning and losing this week in marketing & communications.  So join me for another whirlwind, Razzie-winning edition of May the Best Brand Win only on Entertalk Radio!