Spreaker Live Show With Rob Greenlee
SLSN37: Nielsen brings Podcast Measurement, Rob Kass, VP of Digital Audio at Nielsen
- Autor: Vários
- Narrador: Vários
- Editora: Podcast
- Duração: 0:21:51
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Spreaker Live Show #37 for Dec 9th, 2015 from Nielsen Audio Client Conference in Washington DC:Host: Rob Greenlee, Head of Content, Spreaker @robgreenlee - rob(at)spreaker(docom)Guest: Rob Kass, VP of Digital Audio, The Nielsen CompanyIn this role, Rob is responsible for the strategic vision and product execution of Nielsen’s Digital Audio Measurement service. He is a Nielsen veteran with strong radio roots, Rob plays a lead role in setting the strategy and direction for Digital Audio clients. Prior to joining Nielsen, Rob held marketing, production, promotions and on-air roles at CBS Radio in Chicago and at a couple of Cumulus Radio stations in Chicago. Topics:-This year’s conference focuses on the Total Audio landscape… What does that mean?-How is the spoken word audio landscape changing?-How can Radio and Podcasting work together to grow overall audio usage? -Talk Radio’s place in the music dominated ecosystem and are consumer tastes changing?-How do you see Nielsen engaging with on-demand audio and pod