Spreaker Live Show With Rob Greenlee

SLS105: Podcast Discovery and Ad Insertion

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Spreaker Live Show #105 for March 22nd, 2017Our Topics This Week: -What is Dynamic Ad Insertion and Why You Should Care-Is Podcast Discovery an Issue-Tip of The Week: Interesting Low cost 2 Microphone Mobile Device Setup Show Duration: 44 minutesHost: Rob Greenlee, Head of Content, Spreaker @robgreenlee - rob(at)spreaker(dotcom)Co-Host: Alex Exum, Host of “The Exum Experience Podcast” on SpreakerWhat is Dynamic Ad Insertion and Why You Should Care?You put an audio ad in and it stays there for a certain amount of time and it comes out when it’s reached a certain amount of impressions or downloads But one must be hyper-cautious of annoying his audience with bad ads and too many ads with this technology. The tech is not so much the issue, but how it is used.Ideally all ads in podcasts should be read by the podcast host, an approach that can work with dynamic ad insertion.One needs to be really careful to make sure the listener experience isn’t degraded at all from this ad delivery method. One must be mindful of