Art Of The Kickstart

In this episode of Art of the Kickstart, we spoke with Eric Kurbanov, founder of RKIN and creator of U1. When Kurbanov realized how much bottled water he’d been consuming, he set out looking for a better way. His research showed him how inherently unsustainable and unhealthy bottled water was. Eventually, he created  U1, a 4-in-1 reverse osmosis water purification system. With a preexisting customer base and ten years of customer feedback, Kurbanov launched his Kickstarter campaign. Listen to learn how U1 turned into a top crowdfunding campaign in an industry that is slowly becoming more popular. Short on time? Here's what we talked about. With U1, RKIN created a first in the industry system of water purifiers and filters. U1 eliminates the need for external water lines and hookups and delivers purified water through reverse osmosis. Many people buy bottled water without ever considering its many problems, including unsustainable packaging, BPA in materials and contaminated water. The more K