Art Of The Kickstart

In this episode of Art of the Kickstarter, we spoke with Chad Hickman and Garret Prather, creators of Yardball. This Kickstarter campaign has earned the support of almost 2,000 backers, which pushes Yardball’s motto, the ball for all. Yardball started as a tape ball that was tossed in the office, and the team worked through multiple prototypes and name changes to get ready for launch. Listen to learn how Chad and Garret took a ball of tape and transformed it into Yardball. Short on time? Here's what we talked about. Marketing looks different for every product, and Yardball’s marketing involved kids playing with it in the yard and people tossing it around at tailgates.    Sandlot Goods originally made leather goods as a hobby, which led to the creation of Kansas City merchandise. Once they began creating pandemic-related products, like testing gowns and masks, they made connections that helped them launch the rest of their ​leather goods line. Naming a product is challenging. It needs to be cat