Small Business Lifestyle

Building a brand: From word of mouth to Instagram and Influencers, IIXIIST's global success

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Sinopse

Today’s guest is Rebecca Klodinsky founder of cult swimwear label, IIXIIST. Bec started her brand at the ripe old age 24 with just $2000 while studying a double degree at uni. Eight years later - and IIXIST is a household name – loved and worn by celebrities like the Kardashians and Rihanna. Bec joins us today to talk about how she grew her business to international success, the role of Insta and influencers in her success and how she championed sustainability and eCommerce long before they were popular.