B2b Marketing Minute
Three-Dimensional Content Mapping
- Autor: Vários
- Narrador: Vários
- Editora: Podcast
- Duração: 0:04:14
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Sinopse
Recent industry studies have indicated that BtoB companies will invest as much as one-third of their total marketing budgets in developing lead nurturing content. While this may be a smart investment, many companies will not reap the rewards due to the absence of a comprehensive content strategy. Three-dimensional content mapping, as the name suggests, consists of three different strategic components.