B2b Marketing Minute

The 2011 Arketi Web Watch Survey: Inside BtoB Media Usage of Social Media is hot off the press and reveals BtoB media continue to have a rich appetite for using social media tools. This year's survey found that 92 percent of journalists have a LinkedIn account, an increase from 85 percent from the 2009 survey. Find out where journalists are getting their story ideas and which channels you can utilize to engage with target audiences.