Business For Superheroes

Vicky is back with John Holcroft to talk about the book writing process! How did John get started? What challenges did he face, and how did he overcome them? And what does he have on his bedside table? Discover all this and more in this week’s action-packed episode. Enjoy!   Key Takeaways: [3:15] There is a high failure rate with building software because it’s often not useful for prospects to use. [8:10] How long does it take to write a book? [10:15] John started recruiting people for his book early on in the process. [14:00] John learned in school that he hates writing.  [20:05] Want to know what John’s book’s about? He’s got a TL;DR version!  [24:55] John shares some storytelling lessons he learned from Pixar.  [31:25] Some of John’s best feedback were the shortest.  [33:05] John had his daughter read his book, and even though it wasn’t his target audience, she had a lot of very useful feedback from home about readability.  [37:45] John recognizes that there were so many people who helped his book come int