Ann Kroeker, Writing Coach

Literary agent Lucinda Halpern prepares us to navigate the industry and prepare for publishing. With her insights, we'll position our project—and ourselves as authors—to pitch agents and get noticed. She reveals what literary agents are really looking for when it comes to platform and clears up the concern about how much or how little to share of your book's ideas on social media. And if you're wondering what to really focus on when crafting your book proposal, Lucinda's got insider info to help you make decisions. After listening to (or reading) what she has to say, you're going to feel more confident than ever as you prepare to pitch. Lucinda says publishers are looking for books with "perennial potential": Publishers are trendcasters. They are futurists. They have to think about books from the perspective of what is going to sell when the book publishes in two years and then for five years after that, because they're interested in books that backlist....So writers should be really savvy to what