Changing The Story With Lana Dingwall

How many times have you spent countless hours of your life stressing out about social media and having to learn something new, yet again, in order to keep up with its changing rules of engagement?   Since starting my coaching business about 6 years ago I feel like I have whiplash from having to learn something, create a new strategy around it, only to have it need to change within 6 months.    The reality is that running a successful business using social media requires us to be very agile.    That seems acceptable if the ONLY thing we had to worry about was in fact social media. But the reality is that most render services, or offer products that have NOTHING to do with social media. That means that we end up spending more time trying to figure out how to market ourselves than we do actually doing the things that have the biggest impact.    The reality is that social media platforms need content creators more than we need them. Social media is a tool, and has made running a business easier in a lot of ways,