Monday Morning Radio

Good PR has become everyone’s responsibility, regardless of your industry or job title. That is a core message shared by a distinguished panel of three experts on this week’s edition of Monday Morning Radio. Leading the panel is Robert L. Dilenschneider, editor of the newly published fifth edition of The Public Relations Handbook, a must-read for communications practitioners and a valuable reference for executives who wisely recognize that public relations is integral to every activity and decision they make. Dilenschneider is the founder of The Dilenschneider Group, which for more than three decades has been providing strategic advice and counsel to Fortune 500 companies and leading families and individuals around the world.  “Public relations professionals must be prepared to deal with a staggering variety of people, issues, and subjects,” Dilenschneider writes. His book consists of seventeen chapters, each contributed by recognized PR specialists. Two of the contributors — Jack Devine and Virginia A. Kam