Helping Sells Radio

Today's episode features Aaron Fulkerson, founder and the CEO of MindTouch, a provider of cloud-based software that uses product and support content to drive customer engagement and success. Aaron joined us to discuss how to crush it at sales through a no-selling approach, how to hire teams focused on doing "important work," building a culture of sales leaders and why companies should approach the sales cycle as a "success cycle". Subscribe at helpingsells.substack.com