Helping Sells Radio

102: Andrew Marks and Todd Eby Education is the New Consulting

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Sinopse

Here's the problem with consulting. An expert comes in, advises, and leaves. OR. If more than advise is needed, a consultant is hired for a long term engagement to actually do the work. Months and months of billable work occurs. Call it staff augmentation that is very expensive. Eventually the consultants leaves, the engagement is over and very little of the capability remains with the client. This is a good short term solution to a problem. Andrew Marks and Todd Eby, co-founders of SuccessHacker don't think is approach is good for the consulting firm or good for the client. They don't consider a client engagement successful unless they teach a client what they need to know so they can continue to do it themselves. "We don't want to be there for a long time. We want to come in, teach clients what they need to know, and help then get on the journey." SuccessHacker approaches consulting with an education mindset. How do you approach engagements with your clients?  Learn more about Andrew and Todd and