Helping Sells Radio

140: Greg Dickinson Buyers Have a Job to Do. Let's Just Help Them Do That.

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Product demos are broken. They are either a 60 minute feature dump or completely ignore the buyer's needs. We've all been on demos like that. Some of us might have even delivered demos like that. Well, not us. Other people. What makes all of this worse is that most companies hold their demos hostage behind a form, leaving potential buys to ask themselves, "Do I give them my email address and phone number so they can hound me for 2 months so I can see a 60 minute feature dump?" Customer wish they could just do a little self-demoing. They want to learn. And they want to learn on their own terms. Why don't we help them do that. Greg Dickinson, founder and CEO of Omedym, helps us understand how we can help our customers buy with self-demos. Free the demo and help your buyers at the same time.  Learn more about Greg: His company Omedym: https://www.omedym.com/ On Linkedin: https://www.linkedin.com/in/gregdickinson/   We write about all of our podcasts! Check out the full posts and learn