Helping Sells Radio

ServiceRocket founder and CEO, Rob Castaneda posted a message in our Workplace from Facebook communication tool about books we read. His message was basically this…don’t tell me what you’ve read, show me.    I am guilty of telling. Most of the time. But on rare occasional I actually “do” a book.    After I read, Allan Dib’s book, "The 1-Page Marketing Plan: Get New Customers, Make More Money And Stand Out From The Crowd,” I took action. immediately I applied his three phase marketing canvas on a few marketing campaigns. I have the Confluence pages to prove it and everything.    So, when Allan agreed to join the podcast, I looked up my old marketing plans to have them ready to talk to him about.    When I looked them over, I realized that I had actually used this canvas. But there was a conspicuous section of his canvas that I left blank. The “After” section.    The “After" section is the part of the c