Helping Sells Radio

As Sam Horodezky so eloquently puts it: if you ask people if they would except anything less than the best user experience design, most people would probably say “No! I won’t.” But few of those same people are willing to do what is necessary to create the best user experience design. And that is how we started this episode.  Loyal listeners of Helping Sells Radio know that I am not a designer. Far from it. I don’t understand it, and I could not recognize it if I saw it.  Basically, I am not really interested in it, so I don’t put the time in to learn about it.  It’s not my thing.  But when I had a chance to interview Sam Horodezky, founder of Strathearn Design, I jumped at the chance. Here’s why.  He specializes in B2B UX design. This is a B2B podcast. I know just enough about UX design to know that if a product is designed well, it can help customers be more successful with it. The language on his website talks about helping customers achieve