Helping Sells Radio

Sales is changing. 90% of people won’t pick up a cold call and 53% prefer researching online. This doesn’t make things easy on the sales executive who is trying to help prospects make improvements in their businesses. How are sales execs supposed to communicate with prospects if no one is picking up the phone?  Matt Barnett, CEO of Bonjoro, says asynchronous video is the answer. He created his company to help sales people communicate authentically with prospects. It seems to be working. According to SalesLoft, sales teams that use video have 20% higher close rates AND 30% higher deal sizes. When I began talking to Matt, I was skeptical. Isn’t video hard? Don’t we need heavy software? Isn’t there editing involved? And what about audio quality? Not everyone is comfortable on video. How is this going to work?  These were all the questions I had for Matt. I must admit. He turned me around. It’s an asynchronous world. We don’t just call someone out of the blue, h