Helping Sells Radio
187 Rohit Bhargava Being Proactive is Not Being Quickly Reactive
- Autor: Vários
- Narrador: Vários
- Editora: Podcast
- Duração: 0:45:49
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If customer success is about being proactive and helping customers achieve outcomes and challenging customers to do their jobs better, then Rohit Bhargava’s book, Non-obvious Megatrends: How to See What Others Miss and Predict the Future, is the greatest customer success book of all time. I don’t say that lightly. I say that because Rohit’s book lays out precisely how to help customers in a more proactive and valuable way than you might be used to. It goes way beyond the usual "help customers use our software better so they can do their job and achieve their goals” mentality. It provides a method and a discipline for helping customers see around corners and identify trends and navigate the market? Rohit’s book will help you be an actual trusted advisor. As much as we’d like to think we do, we [customer success] don’t really do that. In the real world, I think we still sell software and then help customers use it.Non-Obvious Me