Helping Sells Radio

When we sign up a new customer, we make a bargain that looks something like this: Our customer will hold us accountable for delivering the product, the service, the results that they expect when they sign up. We can all agree to this. Most customers are not shy about telling us when and how we are falling short. The customer will hold us accountable.  This is a bargain, to be sure, but it is a one-way bargain.  According to Wayne Mullins, founder and CEO of Ugly Mug Marketing, there is (or should be) a two-way bargain that says that your customer expects you to hold them accountable for “using” the product or service and for “getting” the results they expect in the use of your product or service.  Mullins calls this mutual accountability. "It’s our responsibility to learn how to hold our customers accountable so that they are getting the results for which they came to us in the first place,“ says Mullins. How many of us really think this way?  It is a ha