Helping Sells Radio

What is the value of a certification program? Faez Ahmed, senior director, training & certification at ServiceNow and member of the customer education management association Europe (CEdMA), has a create answer. He says, ultimately, the market will determine the value of your certification program.  The question is, “Can a software company create that market of ‘buyers’ who will derive value from the certification program?” As Faez describes, the answer to this question has three parts: First, from the customer education team’s perspective, it comes down to good certification design and building a quality certification that make people want to earn it.  Second, from the perspective of the company buying the software, it needs to continuously enable its workforce to develop new skills and capabilities…just to stay competitive.  Third, companies need to recruit and hire new people with the right skills and capabilities in all of the various software technolo